ChromaDex® and Platinum Performance® Collaborate on Development of Platinum Longevity™, an Equine Supplement Featuring the Novel Ingredient pTeroGold™

IRVINE, Calif., April 2, 2012 /PRNewswire/ --  ChromaDex Corp. (OTCBB: CDXC), an innovative natural products company and marketer of patented pTeroPure®, today announced that they have formed an exclusive collaboration with Platinum Performance® to create Platinum Longevity^™. This equine supplement features ChromaDex's novel ingredient pTeroGold that was launched earlier this month.

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pTeroGold is a blend of pTeroPure and ChromaDex's Curcumin. pTeroPure is a proprietary formulation of the antioxidant compound pterostilbene, which is found naturally in blueberries and has been shown to be up to seven times more bioavailable than resveratrol, another well-known compound with  antioxidant activity. Curcumin is an antioxidant naturally found in turmeric and has been shown to have anti-inflammatory and anti-aging properties. Platinum Longevity^™, with pTeroGold's powerful antioxidants, supports the horse's ability to cope with oxidative stress and helps support healthy levels of inflammation.

"Platinum Longevity^™ has the potential to greatly benefit the health and performance of equine and companion animals," said Mark Herthel, President and Co-founder of Platinum Performance®. "After an initial pilot study demonstrated significant, positive results in horses, we decided to move forward with the development of Platinum Longevity™ and will initiate a larger clinical study this year."

"Equine health is a new avenue for ChromaDex and we are thrilled to collaborate with Platinum Performance®, an exceptional industry-leading partner," said Ann Deren-Lewis, Vice President of Marketing for ChromaDex. "Both Platinum Performance® and ChromaDex embody similar corporate values, serving as trusted sources that provide novel solutions for comprehensive health and well-being. This combination of shared values will allow us to offer high-quality products that promote optimal equine health."

Platinum Performance® is a leading provider of equine and companion animal health supplements. The company focuses heavily on sourcing the highest quality ingredients and conducting research to validate results as part of the product development process.

About ChromaDex®

ChromaDex® is an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food & beverage, animal health, cosmetic and pharmaceutical industries. The company has an impressive pipeline of new ingredients, including pTeroPure® pterostilbene for which it has worldwide, exclusive patent rights.

ChromaDex® Forward-Looking Statements

Any statements that are not historical facts contained in this release are "forward-looking statements" as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as "expects," "plans," "projects," "will," "may," "anticipates," "believes," "should," "intends," "estimates," and other words of similar meaning.  Many factors could cause our actual activities or results to differ materially from the activities and results anticipated in forward-looking statements. These factors include those described in the companies' filings with the Securities and Exchange Commission, and risks inherent in funding, developing and obtaining regulatory approvals of new, commercially-viable and competitive products and treatments. In addition, forward-looking statements may also be adversely affected by general market factors, competitive product development, product availability, federal and state regulations and legislation, the regulatory process for new products and indications, manufacturing issues that may arise, patent positions and litigation, among other factors. The forward-looking statements contained in this press release speak only as of the date the statements were made, and the companies do not undertake any obligation to update forward-looking statements. We intend that all forward-looking statements be subject to the safe-harbor provisions of the PSLRA.

ChromaDex® Investor Inquiries:
Liviakis Financial Communications, Inc.
John M. Liviakis, President
415-389-4670
[email protected]

ChromaDex® Contact:
Ann Deren-Lewis, Vice President Marketing
949-419-0288
[email protected]

ChromaDex® Media Inquiries:
Chandler Chicco Agency
Kerry Sinclair, Media Specialist
310-309-1031
[email protected]

SOURCE ChromaDex Corp.