ChromaDex® Announces Partnership with Leading Creative Agency Alcone and Public Relations Leader Chandler Chicco Agency

Agencies to Drive Awareness of ChromaDex's® pTeroPure® and BluScience™ Products

Aug 22, 2011, 06:00 ET from ChromaDex Corp.

IRVINE, Calif., Aug. 22, 2011 /PRNewswire/ -- ChromaDex® Corp. (OTCBB: CDXC), Alcone, an Omnicom Group Inc. company, and Chandler Chicco Agency, an inVentiv Health company, today announced that the companies are working together to develop market-leading communications for ChromaDex® to engage customers, consumers and media. These agency partnerships demonstrate ChromaDex's® commitment to raising consumer awareness of the health benefits and strong research supporting pTeroPure® and the BluScience™ line of products.

pTeroPure® is a proprietary formulation of the naturally occurring antioxidant compound pterostilbene, which is found in blueberries. It has the potential to benefit heart health by supporting cholesterol and blood pressure while providing additional benefits related to cognitive function and healthy aging. BluScience™, featuring pTeroPure®, is a retail line of dietary supplements – available soon at GNC stores nationwide and online – aimed at maintaining cellular health, minimizing the effects of oxidative stress and supporting a healthy heart, metabolism and energy.

"We are entering into a phase of tremendous growth and have aligned ourselves with experts in the field of consumer marketing and public relations," said William Spengler, President of ChromaDex®. "Both Alcone and Chandler Chicco Agency are world leaders in delivering successful and integrated product launches in the health and wellness arenas."

"These agencies understand that our target consumer is actively seeking solutions to health and aging concerns and that opportunity exists for the research-backed products from ChromaDex® to grab their attention and provide a solution to meet the needs of a healthy lifestyle. We are thrilled to have exceptional partners who have such a high level of expertise in these areas," states Ann Deren-Lewis, Vice President of Marketing for ChromaDex®.

Alcone, PROMO 2010 Agency of the Year, specializes in shopper marketing and consumer activation, offering multiple service functions under one umbrella. "Alcone is excited to support the BluScience™ product line by utilizing our proven capacity to drive consumer awareness and trial," said Ray Gottschalk, Executive Vice President/Managing Director at Alcone.

Chandler Chicco Agency is the world's largest healthcare communications company and was named Healthcare Agency of the Decade by the Holmes Report in 2010. "We look forward to supporting ChromaDex® in its efforts to reach consumers and other key audiences through multiple channels, including traditional and social media," said Julie Adrian, head of Chandler Chicco Company's West Coast operations. "Our unique experience in health and wellness communications provides a unique platform from which to communicate the benefits of these evidence-based products."

About ChromaDex®

ChromaDex® is an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food and beverage, cosmetic and pharmaceutical industries. The company has an impressive pipeline of new ingredients, including its pTeroPure® pterostilbene for which it has worldwide, exclusive patent rights.

ChromaDex® Forward-Looking Statements

Any statements that are not historical facts contained in this release are forward-looking statements. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements involve risks and uncertainties, including but not limited to those relating to product and customer demand, market acceptance of our products, the effect of economic conditions both nationally and internationally, ability to protect our intellectual property rights, impact of any litigation or infringement actions brought against us, competition from other providers and products, risks in product development, our ability to raise capital to fund continuing operations, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made except as required by law.

About Alcone

Alcone is a leading Integrated Marketing and Activation agency with offices in Irvine, CA, San Francisco, CA and Darien, CT. Alcone is part of Omnicom Group Inc. (NYSE: OMC).

About Omnicom Group

Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.

About Chandler Chicco Companies

Chandler Chicco Companies (CCC) is a network of global companies representing best-in-class capabilities in healthcare communications across public relations, marketing and branding, graphic design, media and production, and research and measurement. Companies under the Chandler Chicco umbrella include: Allidura Consumer, Brandtectonics, Biosector 2, Chamberlain Healthcare Public Relations, Chandler Chicco Agency, Chandler Chicco Productions, Determinus, Ingenda Communications, Litmus Medical Marketing & Education, 'nition Design, and SharedVoice PR, and VerStone Digital.

CCC is part of inVentiv Health and has wholly-owned offices in New York, London, Los Angeles, Paris, and Washington, D.C.; partially owned offices in Germany; and a global affiliate healthcare network of over 20 national companies operating across 37 markets. For more information, visit http://www.chandlerchiccocompanies.com.

About inVentiv Health

inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to companies seeking to accelerate performance. inVentiv's client roster includes more than 550 pharmaceutical, biotech and life sciences companies. With 13,000 employees in 40 countries, inVentiv rapidly transforms promising ideas into commercial reality. inVentiv Health Inc. is privately owned by inVentiv Group Holdings Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. For more information, visit http://www.inventivhealth.com.

SOURCE ChromaDex Corp.



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