Chrome Systems' Accessories Web Service Leverages Social Media and Mobile to Help Automotive Retailers and Portals Sell More Accessories

PORTLAND, Ore., July 20, 2011 /PRNewswire/ -- Helping automotive retailers better capitalize on the ever-growing accessories marketplace, Chrome Systems, Inc., a subsidiary of DealerTrack Holdings (Nasdaq: TRAK), and a leader in automotive data, today introduced an enhanced version of its Accessories Web Service.  This dynamic new solution allows automotive retailers and portals to capture leads and revenue by easily displaying, promoting and up-selling accessories at strategic customer touch points, including in social media and mobile applications, in-store and online.

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With this new solution, accessories information can now be included on detailed vehicle pages, alongside new and used inventory, on social media sites such as Facebook and Twitter, in mobile applications, in CRM and Lead Management tools, and in printed or electronic accessories catalogs or brochures, as well as part of the in-store selling process.

Chrome's Accessories solution can be seamlessly integrated into online applications and in-store selling tools, while allowing retailers to maintain complete control over the look and feel of the information being presented to the customer. The solution also supports all major OEM/brand accessories catalogs, Chrome StyleID-based searches, daily data updates, dealer customized pricing, and Chrome's "Cool Ideas" dynamic displays of accessorized vehicles.

"Drivers are becoming more interested in personalizing their vehicles.  This enhanced offering will allow our customers to meet the demand for comprehensive and easily accessible accessories information at numerous points in the vehicle shopping and selling process, including in social media and mobile applications," said Amit Maheshwari, general manager, DealerTrack Data Services.  "By providing a more seamless online and in-store shopping experience, we are helping retailers tap into the $38 billion vehicle accessories market."

About Chrome (www.chrome.com)

Chrome Systems, Inc., provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry.  Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers.  

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SOURCE DealerTrack Holdings, Inc.