PORTLAND, Ore., April 19, 2011 /PRNewswire/ -- Chrome Systems, Inc., a subsidiary of DealerTrack Holdings (Nasdaq: TRAK), and IntellaCar LLC today announced that a number of Chrome's automotive solutions and services will power IntellaCar's mobile sales tool, helping to accelerate the dealership sales process and enhance the overall consumer buying experience.
The mobile application for iPhone, iPad and iTouch devices, which was launched by IntellaCar earlier this year, leverages Chrome New Vehicle Data, Chrome Construct configuration and comparison web service, Chrome AutoBrief Reviews and Chrome Image Gallery. The Chrome-powered sales tool will allow IntellaCar's users to give customers a better understanding of vehicles using competitive comparisons, third-party reviews and visual vehicle walkarounds, enhancing the buying experience and giving dealers a competitive edge.
"IntellaCar's innovative mobile sales tool is allowing sales consultants to realize a range of benefits including easier and faster access to crucial vehicle information right on the dealership lot or anywhere they are interacting with a consumer," said Amit Maheshwari, general manager, DealerTrack Data Services. "The addition of Chrome's comprehensive solutions makes IntellaCar's mobile application even more compelling and informative, and we're confident this will help convert more leads into sales quickly for dealers."
According to Bruce Polkes, principal, IntellaCar, "Chrome's depth of resources and products enables us to provide a multitude of functionality in one application. Chrome leads the industry in accurate and detailed vehicle information and content, and this collaboration allows us to bring a game-changing solution to dealerships across the country."
IntellaCar, headquartered in Thousand Oaks, California, is an innovative provider of mobile sales tools for the automotive retail industry. IntellaCar is committed to improving the customer experience of purchasing a vehicle, while empowering the sales consultant to assist today's educated consumer.
Chrome Systems, Inc., provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers.
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of Chrome's products and services and any conclusions or statements based thereon, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.
Factors that might cause such a difference include the utilization of Chrome's products and services, the accuracy of the information provided in such product and services and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2010. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.