PORTLAND, Ore., April 8, 2011 /PRNewswire/ -- Chrome Systems, Inc., a subsidiary of DealerTrack Holdings (Nasdaq:  TRAK), and a leader in automotive data, today announced the launch of a new data mapping product that leverages standardized parts descriptions to streamline and improve the accuracy of mapping between Chrome Style IDs and the Automotive Aftermarket Industry Association (AAIA) Aftermarket Catalog Enhanced Standard (ACES) classification system.

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The ACES classification system is the North American industry standard for the management and exchange of aftermarket parts data, while the Chrome Style ID is a unique identifier for every vehicle style down to the trim level going back to 1981.

The new Chrome ACES Mapping product can be used on its own or implemented with Chrome's Automotive Description Service (ADS) to enable users to enter a VIN and retrieve Chrome Style IDs and corresponding ACES parts IDs to easily match the right vehicle to the right part.  

"Mapping between Chrome and ACES will help aftermarket providers and distributors confidently match the correct aftermarket product to a specific vehicle," said Amit Maheshwari, general manager, DealerTrack Data Services.  "With aftermarket product sales at more than $280 billion per year and growing, there is increased demand for consistent data to streamline the ordering process.  Our mapping product meets that demand, allowing users to minimize aftermarket parts return and simplifying the overall catalog search and ordering process," added Maheshwari.

About Chrome (www.chrome.com)

Chrome Systems, Inc., provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry.  Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers.  

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Chrome's ACES mapping product, the size and growth of the accessories market, and any conclusions or statements based thereon, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995).  These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2010. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. 

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SOURCE DealerTrack Holdings, Inc.