Chrome Systems Provides VIN Data and Decoding Solutions to eBay Motors

PORTLAND, Ore., April 25, 2011 /PRNewswire/ -- Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), and a leader in automotive data, today announced it will provide Chrome's VIN data and decoding solutions to eBay Motors. The solutions make it easier for sellers to list their vehicles, parts, and accessories, enabling more complete and accurate vehicle listings, and therefore a better experience for buyers and sellers using the eBay Motors website.

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Chrome's Automotive Description Service  (ADS) and Chrome IQ  solutions will give eBay Motors the capability to enhance search, providing one-to-one vehicle matching for the most detailed brand, model, trim and equipment descriptions. In addition, eBay Motors will soon utilize Chrome's Automotive Aftermarket Industry Association (AAIA) Aftermarket Catalog Enhanced Standard (ACES) mapping solution to help merchandise parts and accessories within vehicle listings.  Chrome's ACES mapping solution leverages an industry-wide classification system that helps companies use standardized descriptions designed specifically to simplify the process of listing catalog data.

"With Chrome VIN solutions and functionality, we can help eBay Motors deliver tremendous value to their users," said Amit Maheshwari, general manager, DealerTrack Data Services.  "Fueled by more than 25 years of solid automotive data, our solutions will help ensure that eBay Motors' customers have the latest and most accurate information possible."

About Chrome (www.chrome.com)

Chrome Systems, Inc., provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry.  Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook, and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers.  

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Chrome's ADS and Chrome IQ solutions and any conclusions or statements based thereon, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995).  These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2010. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. 

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SOURCE DealerTrack Holdings, Inc.