Chromium, a New Branding Agency, Targets 'Innovator Brands'

Feb 14, 2013, 14:11 ET from Chromium

SAN FRANCISCO, Feb. 14, 2013 /PRNewswire-USNewswire/ -- Chromium, an integrated branding agency, has launched in San Francisco with a core focus on companies that embrace innovation.

"We bring next-generation brand development methodologies to what we designate 'Innovator Brands'—the rule breakers, paradigm shifters, and disruptors of the status quo," said Chromium managing principal Tony Wessling, a 20-year marketing veteran.

"Innovators are vital to civilization. Unfortunately, after the financial bruising the economy took over the past few years, a culture of risk-aversion has set in," Wessling added. "Chromium is the antidote to that kind of thinking—we want to help the risk-takers and innovators build valuable brands that will move the world forward."

Michael Llewellyn-Williams, PhD, Chromium's principal brand strategist, commented: "Chromium's unique model is based on being an 'Innovator Accelerator'—the combination of proprietary, high-tech online applications and intensive, high-touch workshops that speed the brand development process and drive growth."

Chromium's third principal is Peter van Aartrijk, who brings 30 years in financial services research and strategic branding, and is based in Chromium's Washington, D.C. area office. "Chromium's vision is to bring fame and fortune to Innovator Brands by building value and creating cohesive cultures through a process that achieves results in a highly compressed time frame," noted van Aartrijk. The firm also focuses on strengthening brand cultures and improving growth via brand alignment in channel distribution, such as decentralized field operations and sales representatives, he added.

The initial focus of the firm will be on building middle-market Innovator Brands in three key industries: financial services, technology and food & beverage.

About Chromium
Chromium develops vibrant brands that outshine their competitors strategically, visually, and culturally. Using proprietary methodologies based on decades of experience, Chromium creates strategies, identities and cultures for Innovator Brands. Working from behind a bright, chrome-yellow door in San Francisco's SoMa District, the agency also has an office in the Washington, D.C. metro area and maintains representation in Europe and Asia to provide global reach for its clients. More about the firm and its clients, and descriptions of services, can be found at

Tony Wessling, Managing Principal; 415.762.0262

SOURCE Chromium