IRVING, Texas, July 23, 2015 /PRNewswire/ -- Chuck E. Cheese's may be the place where a kid can be a kid, but last week in Dallas, it was also the place that was pampering moms, too. At 10 locations throughout the Dallas / Ft. Worth area, the popular destination surprised moms with impromptu spa treatments, including massages and manicures as well as samples of new menu items fresh from the Chuck E. Cheese's kitchens.
The popular destination recently launched a new menu geared for parents' palates, including thin and crispy pizza and two new pizza recipes (BBQ Chicken and Cali Alfredo). Other new menu items include sandwich wraps, churros, new boneless buffalo wing flavors and breadsticks – all served with your favorite soda, or a glass of beer or wine. The spa day thank you for moms was in recognition of the suggestions moms provided the company to improve the food and add other amenities – as parodied in the new television commercial.
"We been talking directly to moms, and they've given us a lot of great ideas to improve the Chuck E. Cheese experience," said Tom Leverton, CEO of CEC Entertainment Inc. "Chuck E. Cheese's has been giving families a safe place for fun, great food, and lasting memories for almost 40 years. With these new additions, now it will be even better for parents and children alike."
While the company won't be offering spa treatments every day at all stores, its new thin crust pizza is delivering the taste that families crave. In fact, in a recent nationwide taste-test against Pizza Hut®, Chuck E. Cheese's thin crust pepperoni beat out Pizza Hut's. The new menu was created by award-winning executive chef Gregory Casale, who recently created an expanded test kitchen at the company's new Dallas headquarters to continue Chuck E. Cheese's commitment to delicious food and expanded offerings.
Similar tasting events are planned for stores in Chicago, Atlanta, Tampa and New York City in the coming weeks. In addition to the new menu rollout, the company has added Wi-Fi to all stores nationwide.
To check out the new menu and find the nearest Chuck E. Cheese's location, visit chuckecheese.com.
About CEC Entertainment, Inc.
For more than 35 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid®. As the award-winning, number-one kid-friendly restaurant for millions of families across the world, the company and its franchisees operate a system of more than 575 Chuck E. Cheese's stores located in 47 states and 10 foreign countries or territories. Chuck E. Cheese's goal is to create positive, lifelong memories for families through fun, food and play inside and outside of its stores. Each Chuck E. Cheese's features musical entertainment, games, rides and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese's helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities and childhood education, Chuck E. Cheese's has donated more than $12 million to schools through its fundraising programs and is a proud sponsor of like-minded organizations such as PBS KIDS. For more information, visit chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and foursquare.
1 In a blind taste test, Chuck E. Cheese's thin and crispy pepperoni pizza was preferred over Pizza Hut's® thin and crispy pepperoni pizza
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SOURCE CEC Entertainment, Inc.