Ciao Bella Partners With Diageo To Launch The Hottest Duo In The Freezer Aisle
Premium Gelato and Sorbetto Brand Introduces its New Baileys Sea Salt Caramel Gelato crafted with the flavor of Baileys® Original Irish Cream
NEW YORK, May 30, 2017 /PRNewswire/ -- Ciao Bella, maker of premium, artisan gelato and sorbetto, announced its partnership with Diageo to introduce a decadent Baileys Sea Salt Caramel Gelato.
"We have paired the creamy, silky sweet taste of Baileys® Original Irish Cream Liqueur with one of America's top gelatos to create the absurdly delicious Baileys Sea Salt Caramel flavor. With over 30 years of experience in producing gelato, Ciao Bella has created a masterpiece for the freezer aisle," says Carlos Canals, CEO of Ciao Bella.
"The premium segment in the specialty frozen dessert category has experienced tremendous growth over the past several years. Ciao Bella is continually evaluating taste trends and finding innovative ways to bring exciting new flavors that will appeal to new and loyal consumers alike. We are thrilled to bring these two decadent brands together to create 'The Hottest Duo in the Freezer Aisle,'" added Canals.
The new Baileys Sea Salt Caramel gelato will be available nationwide this month at a suggested retail price of $4.99 for a 16 oz. pint. Ciao Bella and Baileys continue to collaborate and plan to launch new flavors in the future.
Ciao Bella Gelato + Sorbetto:
Established in 1983, Ciao Bella began creating authentic gelato & sorbetto in a small gelateria in New York City's Little Italy, a neighborhood rooted in flavor and a love for delicious food. Committed to hand selecting the finest ingredients and crafting them into today's best flavor interpretations, Ciao Bella's premium products are driven by the creative vision and artistry of our chef, and inspired by Mediterranean culture and cuisine. Ingredients are sourced responsibly from quality partners in all parts of the globe, and include Non-GMO Project verified ingredients and hormone-free dairy. For more information, please visit Ciao Bella at ciaobellagelato.com, facebook.com/CiaoBella and instagram.com/CiaoBellaGelato
About BAILEYS™ Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world. It's the signature delicious balance of Irish Cream and whiskey that makes BAILEYS the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Chocolate Cherry and Espresso Crème, along with an additional limited time offering, Pumpkin Spice. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.
About Diageo:
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
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SOURCE Ciao Bella Gelato Co.,Inc.
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