GREENWOOD VILLAGE, Colo., June 12, 2012 /PRNewswire/ -- To tweet or not to tweet? For many business people, that's the marketing question today's media choices bring to mind. Executives will gain insights about digital media options and the messages they might want to convey through them when Paul Gillin, founding editor-in-chief of TechTarget, comes to the Ciber headquarters office in Greenwood Village for an informative luncheon on Thursday, June 14. The event takes place at 6363 S. Fiddlers Green Circle, Suite 1400, and begins at 11:30 a.m. and IT, Marketing and Communications executives from areas businesses can register for the event at http://go.ciber.com/USDenverCIOForum_EventRegistrationPage.html.
Having previously served as the editor-in-chief and executive editor of the technology weekly, Computerworld, Gillin's knowledge and experience with digital media goes years back and runs deep. Along with hundreds of articles on the topic, Gillin is author of three books on social media, including "The New Influencers: A Marketer's Guide to the New Social Media," "Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo Charge Your Business" and "Social Marketing to the Business Customer."
During his presentation, Gillin will share insights and information about the wide variety of social media channels available and the relative strengths and weaknesses of each. He also will provide case studies and real-world examples of how organizations are successfully leveraging social media to reach customers and influencers.
Ciber is a natural host for Gillin's presentation because this IT consulting company offers solutions including digital marketing, mobility, collaborative platforms such as SharePoint and other enabling technology. Ciber's digital marketing practice delivers managed services for web-based, targeted and effective marketing campaigns that help businesses find and reach customers, produce market intelligence that helps customize promotions and incentives and bring in results. The company's mobility solutions include strategy, custom app development, enterprise architecture, as well as data and change management. Ciber also offers IT strategy consulting to help companies implement technology that supports digital marketing initiatives and overarching business goals.
Among companies Ciber has helped with digital marketing is the consumer products division of a global pharmaceutical company that trusts the hosting of its consumer websites to the Ciber team. In addition to keeping sites up and running smoothly, Ciber has helped the client with digital marketing and customer relationship management (CRM). Ciber also has recently completed a major intranet project including internal social media tools for a global food-products manufacturer. Through initiative, the company's business units can communicate with its 35,000 employees in 10 languages instantly.
"Harnessing the power of the web, mobility and other platforms for social media requires more than technology know-how. It requires strategic alignment of technology with organizational goals," said Manish Sharma, Ciber's vice president of IT strategy. "That's why Ciber is pleased to be hosting Paul Gillin. His insights will help executives see the strategic possibilities of social media more clearly."
About CIBER, Inc.
Ciber is a client-focused, results-driven IT consulting company. Its 7,000 consultants provide the business acumen, technical skills and flexibility to help businesses and governments around the globe get the most from technology. Since 1974 Ciber has combined the stability and resources of a large consultancy with the agility and personal touch of a local firm. Ciber (CBR) trades on the New York Stock Exchange and earned approximately $1 billion in annual revenue during 2011. For more information, visit www.Ciber.com.
SOURCE Ciber, Inc.