YOKNEAM, Israel, January 13, 2014 /PRNewswire/ --
The solution helps shoppers make purchasing decisions easier by instantly visualizing home and office goods in their intended locations
Cimagine Media, a provider of an innovative mobile augmented reality platform, will be demonstrating its patent-pending technology at NCR booth #3005 during the NRF Retail Big Show at the Jacob K. Javits Convention Center next week in New York.
Part of NCR Cloud Connect, a powerful, cloud-based ecosystem of digital services for retailers, Cimagine Media's augmented reality platform is pre-integrated with NCR's Clienteling offering, adding tremendous value to NCR's in-store solution. At a click of a button on the sales associate's tablet consumers can instantly visualize how home and office goods they wish to purchase would fit their home or office surroundings. The sales associate can also show shoppers items and colors that are not available in the showroom. Cimagine's immediate and photorealistic 3D visualization technology ultimately helps increasing consumers' confidence level and, consequently, grow sales.
"Today's connected consumers demand more information than ever before making their final purchase decisions," explains Yoni Nevo, CEO of Cimagine Media. "Advancements in mobile and augmented reality technologies help retailers address this increasing demand. With Cimagine Media, consumers no longer need to imagine or guess how a certain piece of furniture would fit into their living room, or which color of an electric appliance to buy when aiming for a consistent home decor style. Cimagine essentially lets consumers see how different design choices would look - intuitively and without unnecessary efforts, such as printing out reference markers - taking augmented reality's usability to the next level, and delivering a truly next generation shopper experience."
"Cimagine Media's augmented reality combined with NCR's Clienteling app enables retailers to address the urgent need to deliver a content-rich online experience in the store," says Gil Roth, Head of Product Strategy and Innovation, NCR Retail. "Our collaboration is an example of how retailers can use innovative cloud-based mobile technologies to deliver value to consumers and increase sales. In this instance, by allowing shoppers to visualize products in realistic 3D as they would appear in their homes."
Cimagine Media provides an innovative augmented retailing (AR) platform that generates more sales for retailers by increasing consumers' overall comfort level when purchasing goods. Cimagine enables shoppers to use tablets and smartphones to visualize products of interest in realistic 3D in their intended locations, enhancing the shopping experience when the users are at home or at the store. Cimagine's cloud platform easily integrates with mobile websites and catalog apps, and enhances print catalogs to provide a true omnichannel solution for retailers. For a quick demonstration of our technology in action, please visit http://www.cimagine.com.
For more information or to set up a meeting with Yoni Nevo, CEO of Cimagine Media, during the show, please email firstname.lastname@example.org or call +972-73-200-8029.
SOURCE Cimagine Media Ltd