Cincopa Introduces Smart Video Heatmaps, Allowing Marketers to Create High Impact Video Content

Heatmap technology includes marketing automation integration, individual viewer analytics and customizable skins, boosting viewer engagement and maximizing marketing impact

Aug 09, 2016, 09:26 ET from Cincopa

TEL AVIV, Israel, August 9, 2016 /PRNewswire/ --

Cincopa, a high impact video technology company, announced today the launch of Smart Video Heatmaps, providing website developers and marketers with the ability to increase viewer engagement levels by leveraging traffic patterns and associated data.

Cincopa's video heatmaps help marketers create high impact video content by providing them with a deep understanding of how viewers interact with video, revealing aggregate video stats within a selected time frame, total viewing time, unique views and impressions graphs. Through this, marketers will be able to pinpoint the parts of the video that have higher engagement or where exactly viewers drop off, enabling them to modify the content accordingly.

Cincopa's Video Heatmaps features include:

  • Individual Viewer Stats: The Livefeed provides detailed information on each individual user that becomes engaged in watching a video on the site, including location, view date, viewing time and email address. Furthermore, the individual viewer analytics track how viewers engage with the video, showing number of views and engagement rate change as users watch the video.
  • Marketing Automation Tools Integration: Cincopa's Smart Video Heatmaps are synced with marketing automation platforms, like Marketo, Pardot and Hubspot, to generate new leads and nurture existing leads. This is also integrated with email marketing automation, which sends the relevant video via email to the relevant viewer at the right time.
  • Skins: Cincopa offers over 100 skin types in different styles that are highly customizable, allowing full control over video appearance and content.

The heatmap technology complements Cincopa's existing multimedia analytics for podcasts, audio, photos and slideshows - creating an industry-leading, one-stop resource to manage rich media sites.

"With video a must-have for websites, the next step is to go beyond standard video metrics by providing actionable insights and feedback so that marketers can better understand which videos more effectively engage users and why they are more impactful," said Oren Shmulevich, Founder and CEO of Cincopa. "Understanding how and why audiences interact with video is the foundation for building high-impact video content."

About Cincopa  

Cincopa is the industry's leading cloud-based video and multimedia platform. Cincopa empowers businesses in 160 countries to achieve their company goals by empowering their marketing, sales and corporate communications teams to use smart video, audio, sliders and slideshows. With Cincopa customers can add video and multimedia to their websites in minutes with several templates to choose from, create video portals and video galleries, get real-time analytics without concern for security and delivery issues. For more information, please visit Follow Cincopa on Twitter: @Cincopa

Cincopa Media Contact: 

Matthew Krieger 

SOURCE Cincopa