ATLANTA, April 27 /PRNewswire/ -- In appreciation of the extraordinary service nurses provide daily, Cinnabon and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2010*.
"Nurses always put others before themselves, so we're happy to thank them for their constant 'WOW' service," said Gary Bales, Cinnabon president. "We also commend The DAISY Foundation for their amazing efforts and are happy to continue growing our relationship with this organization."
Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark's son, Patrick, died of complications from an auto-immune disease. During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too. Since its inception, the foundation has presented 6,000 nurses in nearly 500 medical facilities nationwide and in Canada with The DAISY Award, which includes Cinnabon rolls and gift certificates for recipients and their colleagues to celebrate the teamwork it takes to provide outstanding patient care.
"While the circumstances under which we created The DAISY Foundation were painful, we feel blessed to honor so many nurses," said Bonnie Barnes, co-founder of The DAISY Foundation. "We're grateful to have the tremendous support of the Cinnabon brand. Our message at every DAISY presentation is that whenever nurses smell that wonderful Cinnabon aroma, they should take a moment to think about how special they are because of their dedication to caring for the rest of us."
* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries. Not valid at airports or travel plazas. No purchase necessary. No cash value.
About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls and cupcakes, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 770 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.
About The DAISY Foundation
The DAISY Foundation was established in 2000 by Bonnie and Mark Barnes in memory of their son, J. Patrick Barnes, who died from complications of Idiopathic Thrombocytopenic Purpura (ITP) at the age of 33. The DAISY Foundation is dedicated to funding research to help fight diseases of the immune system, like the one that struck Patrick, and supporting ITP patients and their families. Having been touched by the remarkable care, clinical skills, and compassion demonstrated by nurses during Patrick's illness, the Barnes family made it their mission to recognize exceptional nurses around the country. Visit www.DAISYFoundation.org for more information.
SOURCE Cinnabon, Inc.