Cinsay, Inc. and IMG Forge Partnership to Bring Top Licensing Brands Next Generation Digital Retail Solutions

LOS ANGELES, April 15 /PRNewswire/ -- Underscoring the demand for e-commerce solutions that leverage video as a driver to purchase, Cinsay, Inc., the integrated media and software company, announced today that it will provide its proprietary e-commerce platform and merchandising services to several IMG licensing brands.

As a result of its partnership with IMG, Cinsay will develop, operate and maintain branded digital retail stores for IMG licensing brands to deliver highly customized, branded, e-commerce experiences to each of these companies' diverse customer base.

Cinsay's technology platform, a proprietary video-player and software application, allows intellectual property owners to build comprehensive branded content and e-commerce environments that leverage the extensive reach of the social web and the engagement power of rich media video. Because the video player can be embedded and syndicated, it has the ability to spread content and merchandise on a customer site or throughout the online universe, ultimately maximizing the opportunity for transactions and revenue.

Commenting on the announcement, Michael Gottsegen, VP of Licensing and Retail Development at IMG said, "Cinsay enables retail and lifestyle brands to deliver innovative and rich e-commerce experiences that maximize the power of video and are uniquely portable anywhere on the web. What's more, Cinsay offers an array of turnkey services that allows a company to quickly and seamlessly monetize their licensed properties and grow brand equity through innovative merchandise."

Matthew Papish, President and CEO, Cinsay, Inc., said, "We are extremely pleased to join forces with IMG as we continue to add powerful brands to our growing portfolio of partnerships.  By offering clients private branded technology that allows customers to discover, share and purchase digital content, consumer products from anywhere on the web, we believe Cinsay is creating transaction opportunities at every point of media engagement and ultimately changing the way companies monetize online media."

About IMG Sports & Entertainment

Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: product and brand licensing; consulting services; event ownership and management; fashion events and models representation; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports.  IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year.   For more information about Cinsay, Inc., please visit www.imgworld.com.

About Cinsay, Inc.

Cinsay, Inc. enables retailers and merchandisers to deliver multi-faceted digital shopping experiences and change the way they monetize digital media, irrespective of whether consumers shop through a mobile device or at home from the computer.  Through its proprietary and scalable platform and video player that can be easily embedded and syndicated, Cinsay provides a cost-effective and uniquely portable way for retailers and merchandising partners to benefit from the strong impact video has on a consumer's decision to purchase.  

By letting viewers discover, click and easily purchase merchandise on the web anywhere, anytime, Cinsay brings the store to the consumer and helps turn a viewer into a shopper and a shopper into a buyer.  The company also accounts for and fulfills merchandise orders, thereby providing an end-to-end merchandising solution.  

Based in Los Angeles, California, Cinsay is a development stage company and is currently funded by private investment concerns.  In the short time since its inception, the company has worked with media companies, globally recognized and strong niche brands, broadcasters, multi-national corporations and video aggregators.

For more information about Cinsay, Inc., please visit www.cinsayinc.com.

SOURCE Cinsay, Inc.