CIRRUS Fitness Completes Historic League Licensing Sweep

NEW YORK, July 28, 2014 /PRNewswire/ -- Motivated by its passion for fitness, athletics and team pride, CIRRUS Fitness, a producer of authentic, high-quality collegiate and professional sports licensed fitness equipment, broke the industry standard after the completion of separate licensing agreements with the NBA, NHL, MLB, MLS and WNBA. These deals strengthen CIRRUS Fitness' position as the only fitness brand to provide high-quality workout products (prices start at $34.99) featuring official sports team logos.

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The multifaceted mix of leagues and team partnerships allows CIRRUS Fitness to use NBA, NHL, MLB, MLS, College and WNBA team logos and colors across a wide variety of premium exercise products and equipment. The CIRRUS Fitness products start at $34.99 for stability balls to the top-selling yoga mats for $39.99, and medicine balls for $79.99. The CIRRUS Performance Edition includes exercise/yoga mats, stability balls, medicine balls, jump ropes and more, along with the newly available products including yoga bags and athletic tape. All CIRRUS Fitness products are currently available on CirrusFitness.com, Amazon.com, at college bookstores, and fitness retail stores across the country. CIRRUS Fitness products will be available on Fanatics.com in the fall of 2014.

"We saw tremendous success when our collegiate-branded fitness products hit the market. Sports fans, students, alumni and athletes are so deeply passionate for their team and/or school, and we have given them an opportunity to display their strong pride with their fitness equipment," CIRRUS Fitness Founder Kenny Dichter said. "The concept of matching high quality fitness products with sports fans resonated.  The CIRRUS Fitness licensing sweep across professional leagues confirms our vision for a niche in the marketplace, and we're excited to move ahead and bring the product to retail."

Since CIRRUS Fitness beta-launched in 2012 with just three collegiate deals, including the University of Wisconsin, Syracuse University and the University of Georgia, its popularity exploded among athletes and fitness enthusiasts nationwide. Within a year, its portfolio of collegiate licensing deals expanded to over 110 universities.

About CIRRUS Fitness
Founded in 2012, CIRRUS Fitness is a producer of authentic collegiate and professional sports licensed fitness equipment for home, personal and professional use. Led by an executive team with deep experience in licensing, branding, retail, e-commerce, sports, media and marketing, CIRRUS Fitness is rooted in three fundamental principles – health, pride and support – that combines the loyalty fans have for their pro and college sports teams with their personal sense of well-being and community. Cirrus Fitness currently holds licensing agreements in the fitness category with the CLC, LRG, NBA, MLB, NHL, MLS and WNBA, and its products are featured in professional and collegiate athletic facilities nationwide.

Contact
Evan Vladem
rEvolution
[email protected]
312.529.5847

SOURCE CIRRUS Fitness