CITIA Appoints Joel Smernoff COO

Startup Management Veteran Fortifies Leadership Team

Feb 26, 2013, 10:30 ET from CITIA

NEW YORK, Feb. 26, 2013 /PRNewswire/ -- Joel Smernoff has been named Chief Operating Officer of publishing technology pioneer CITIA. "Joel knows what it takes to get from brainstorm to done at web speed," said CITIA Founder and CEO Linda Holliday. "He's got the kind of digital DNA that thrives in our forward-thinking family."

Smernoff will manage the company's product, design, editorial, marketing, and technology teams. With a digital operations background that includes senior positions at Netscape and AOL, Smernoff boosts the company's ability to deliver world-class media experiences. High-profile releases coming in 2013 will feature a marquee roster of media partners including Penguin, HarperCollins, and a soon-to-be announced major musical artist.

"What a thrill to join a team that's reinventing how media gets made and how it moves around," said Smernoff. "CITIA's big bet — that consumers want digital content experiences that are as seamless as their online habits — is tremendously exciting."

Smernoff brings more than two decades of operations and strategic expertise, much of it with fast-growing digital outfits. He ran Paltalk (as president and COO) and MarketSharing (as CEO). At Netscape he served as senior manager on the Netbusiness team and he helped launch AOL for Small Business. Smernoff graduated from the University of Michigan with both a BSE in Naval Architecture and an MBA in Finance.

CITIA designs software for the New Content Creators. CITIA productions are human immersive, 3D navigable spaces — delightful experiences for entertainment, publishing, and transmedia enterprises.

"I started the company because our media haven't evolved as quickly as our hardware — or our habits," said CITIA founder and CEO Linda Holliday. "This is the moment when discovery and viewing can be truly reinvented for new devices — made smarter, more social, and more fun."


Praise for CITIA
"May revolutionize electronic publishing as we know it."
John Maeda, president of RISD, associate director of research at MIT's Media Lab

"Digitization has changed the book, and now, CITIA is providing a new and logical way to read it. I can't wait to dive into the stacks."
Steven Heller, professor at SVA, columnist New York Review of Books

"Nonfiction is a constellation of ideas that you have to string into a straight line...Holliday envisions a Pinterest-type board, where readers could post their favorite cards."
Betsy Morais, The New Yorker

CITIA: "people first design — making content consumption an amazing experience!"

"Just saw magic happen [from CITIA]: 3D content browsing."

Peta Moran