Citizen Watch Company Introduces Limited Edition Watch With Brand Ambassador Matt Kenseth

Oct 04, 2013, 10:00 ET from Citizen Watch Company of America, Inc.

LYNDHURST, N.J., Oct. 4, 2013 /PRNewswire/ -- Citizen Watch Company of America, Inc. (COA) introduces a new limited edition watch with CITIZEN Brand Ambassador, 2003 NASCAR Sprint Cup Series champion and two-time Daytona 500® winner Matt Kenseth.


The watch is part of CITIZEN's Primo collection, a race-inspired line that first debuted this spring. The Matt Kenseth Limited Edition Primo features a red and black color scheme, two interchangeable genuine leather straps and an etched case that resembles auto racing's checkered flags. Kenseth's racing number 20 is featured on the dial, as well as on the engraved caseback that also includes his signature. Each limited edition timepiece also comes in a handsome wooden presentation box. Additional features of the watch include a 1/5 second chronograph that measures up to 60 minutes, 12/24 hour time, a one-way rotating elapsed-time bezel and has Citizen Eco-Drive's proprietary light-powered technology.

"When CITIZEN first approached me about the limited edition watch I was certainly honored that they wanted to do this," said Kenseth. "Everything CITIZEN does is first class and this watch is exactly what you would expect from them. The CITIZEN Primo was already my day-to-day watch so it's cool to be able to wear one with our No. 20 on the face during race weekends at the track."

CITIZEN will honor Kenseth during an event on October 9 at Charlotte Motor Speedway in Concord, North Carolina. Kenseth will attend a private event with individuals who have purchased his limited edition watch, and will personally sign the watch box for them.

Jeffrey Cohen, President of Citizen Watch Company of America remarked: "We are thrilled to have Matt as one of our unstoppable Brand Ambassadors; and happy to have the opportunity to collaborate on the development of this outstanding watch with him."

CITIZEN holds the leading position in the mid-priced watch market in the United States, setting itself apart from its competitors with its ecologically friendly Eco-Drive technology. Utilizing the power of light, Citizen Eco-Drive technology converts light into stored energy to power a watch for at least six months, even in the dark. Fueled by light. Any light. A watch that never needs a battery.


Ellen Seckler,, (201) 806-8227

Dana Bell,, (201) 806-8253

SOURCE Citizen Watch Company of America, Inc.