LYNDHURST, N.J., Aug. 31, 2015 /PRNewswire/ -- In August 2014, Citizen Watch Company of America announced that it had come to an agreement with The United States Tennis Association (USTA) to extend its long-standing partnership through 2020. CITIZEN was the first corporate partner to extend its sponsorship through the completion of the strategic transformation of the USTA Billie Jean King National Tennis Center (NTC). The new deal provided CITIZEN with expanded brand visibility throughout the USTA Billie Jean King National Tennis Center grounds and an enhanced presence on US Open digital platforms, while continuing its position as the Exclusive Timekeeper for the tournament. CITIZEN also became the Official Timekeeper of the Emirates Airline US Open Series and now has a presence at all of the U.S.-based Series' tournaments. In addition to CITIZEN's presence within the US Open and Emirates Airline US Open Series, the brand has plans to be integrated into the USTA's future "Home of American Tennis" in the Lake Nona region of Orlando, Florida.
Jeffrey Cohen, President of Citizen Watch Company of America said "We are very pleased to build on our powerful relationship with the US Open." Cohen continued, "The spirit of this world renowned competition perfectly reflects the guiding principle of our brand: Better Starts Now."
CITIZEN has been a sponsor of the US Open for twenty-two years and the new deal will take the relationship beyond the 50th Anniversary of the US Open which will occur in 2018.
The transformation of the USTA Billie Jean King National Tennis Center will yield additional exposure for CITIZEN. This year a CITIZEN clock will be present on the facade of Arthur Ashe Stadium. There will also be eight new double-sided clocks throughout the Club and Promenade level of Arthur Ashe Stadium.
The USTA is the national governing body for the sport of tennis in the United States and the leader in promoting and developing the growth of tennis at every level, from local communities to the highest level of the professional game. A not-for-profit organization with more than 750,000 members, it invests 100 percent of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the Emirates Airline US Open Series, linking eight summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA's national charitable foundation, USTA Serves, provides grants and scholarships and helps underserved youth and people with disabilities.
Citizen Watch of America Inc. is a true manufacture d'horlogerie with a comprehensive manufacturing process that extends from creating a watch's individual components to its final assembly. The company operates in more than 100 countries around the world. Since its founding in 1918, CITIZEN has held the belief of "Better Starts Now" — that is, No matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as our propriety light-powered technology "Eco-Drive" and state-of-the-art satellite-synchronized timekeeping.
SOURCE Citizen Watch Company of America