Citizen7 Studios Wins PPC Campaign for Framepool

Agency to Boost Lead-Gen Results for Stock Video Footage Company

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Jun 02, 2010, 06:00 ET

IRVINE, Calif., June 2 /PRNewswire/ -- Citizen7 Studios, a full-service advertising agency, announces today the addition of Framepool to its growing roster of clients. Having won the contract for the premier stock video company's PPC campaign, Citizen7 will develop a highly targeted program to increase leads for the company's offerings.

"Framepool has a wealth of footage for both creative and commercial use," says Edward Yu, president of Citizen7. "The challenge is to draw more leads to all that content on a daily basis. We can do this effectively with a custom-targeted PPC campaign that we closely monitor, track progress for, and make adjustments to in order to create the optimal formula for return."

"At Framepool, we have over 500,000 clips in HD, film or SD to inspire filmmakers and supply them with footage that fits their vision for virtually any project," says Rainer Knoth at Framepool. "We want to be easily accessible to other filmmakers like ourselves so they can take advantage of this stock. When searching for the right partner in assisting us with this goal, Citizen7 clearly stood out. They demonstrated a depth of expertise and knowledge of the digital space, and PPC campaigns in particular, that made us choose them right on the spot."

About Citizen7 Studios

Based in Irvine, Calif., Citizen7 Studios is a full-service advertising agency specializing in strategic planning, branding, public relations, online product development, advertising and content development. They freelance the best and most relevant talent available within all areas of account management, creative, production, media planning/buying and strategic services and are backed by the financial resources of Entrepreneur Media.

About Framepool

Framepool provides inspired, relevant, premier stock video footage run by filmmakers for filmmakers. Framepool's mission is to make using stock footage easier and more enjoyable and to support the creative processes for all types of film making.