CityGrid Media Announces Private Label Reseller Program

User-Friendly Media First to Launch New Product

Sep 15, 2010, 13:44 ET from CityGrid Media

WEST HOLLYWOOD, Calif. and THE WOODLANDS, Texas, Sept. 15 /PRNewswire/ -- CityGrid Media, an operating business of IAC (Nasdaq: IACI), today announced its new private label reseller program enabling sales organizations to sell CityGrid Media's advertising products. The CityGrid Media private label reseller program was created for sales organizations that currently do not have an online advertising product or are looking to expand their local product offering. User-Friendly Media is the first partner to launch on the new platform, allowing them to offer a new local online advertising solution to their customers.



"The CityGrid® reseller program has been growing over the past year and includes leading local advertising organizations such as,, Dex One and more," said Jay Herratti, CEO of CityGrid Media. "With our new private label offering, we are making it even easier for regional print yellow pages, newspapers and our new partner, User-Friendly Media, to quickly create a private label ad product without the headache of building new products and sales tools and then training their staff."

With the CityGrid Media private label offering, organizations can:

  • Immediately start selling online advertising that deliver results. CityGrid Media ad products are content-based which are proven to deliver higher results for advertisers.  With the ability to sell CityGrid Media's ad offering, organizations can immediately build content ads for their advertisers and distribute them across CityGrid®'s hundreds of web and mobile sites.  
  • Implement private label sales tools. Organizations have access to turnkey online sales tools including campaign enrollment, ad copy creation and content ingestion tools and general account management systems designed to make the sales process easy.
  • Deliver ROI analytics to their advertisers. A branded merchant dashboard and reporting interface displays results and analytics for each advertising campaign. The reporting interface allows advertisers to track all types of consumer connections including phone calls, map views, viewed offers, emails, service requests, video views and more.

User-Friendly Phone Book – First Partner to Launch New Offering

User Friendly Media, the parent company of The User-Friendly Phone Book and, is the first advertising organization to implement the CityGrid Media private label reseller program. Through its agreement with CityGrid Media, User-Friendly Media can now offer its customers new online advertising products giving them the ability to distribute their GoLocal247 profile across CityGrid®.

"Partnering with CityGrid Media gave us the ability to build out a new online product offering almost overnight," said Bruce Howard, CEO of The User-Friendly Phone Media. "The combination of our sales force with CityGrid Media's ad products and CityGrid® distribution is helping us drive more high quality leads for our advertisers."

For more information on the CityGrid Media private label offering, visit .

About CityGrid Media

CityGrid Media is an online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch, Insider Pages and Urbanspoon. CityGrid Media is an operating business of IAC (NASDAQ: IACI). For more information, visit

About UFM

User Friendly Media (UFM) sells directory, online and mobile advertising to over 30,000 small businesses in California, Indiana, Kansas, Kentucky, Louisiana, Ohio, Oklahoma and Texas. The company publishes 36 directories with a circulation of over 6 million under The User-Friendly Phone Book brand, and 30 community websites under the GoLocal247 brand. UFM's online offering includes tailored marketing solutions for local businesses including business profile listings, banner advertising, search engine marketing (SEM), search engine optimization (SEO) and mobile websites. Learn more about User Friendly Media by visiting

Media Contact:

Brandi Willard for CityGrid Media,

(310)775-3738 or

Heather Burrer for User Friendly Media,

(281) 465-5400 or

SOURCE CityGrid Media