CityGrid Media Partners with Location Labs to Bring Mobile Developers New Access to Location Content & Advertising

SAN FRANCISCO and WEST HOLLYWOOD, Calif., Sept. 14 /PRNewswire/ -- Location Labs Inc., the leader in providing mobile location-based services, and CityGrid Media, an operating business of IAC (Nasdaq: IACI) today announced a partnership designed to help mobile application developers access and monetize local business information.

(Logo: http://photos.prnewswire.com/prnh/20100621/SF24320)

(Logo: http://www.newscom.com/cgi-bin/prnh/20100621/SF24320)

As part of the distribution agreement, CityGrid Media will provide Location Labs access to information on over 15MM local businesses through its local content and advertising network, CityGrid®. Location Labs will use this data alongside its Location platform and marry it with the end user's mobile location.

The result is a new form of mobile intelligence built around end user movements and geo-behavioral patterns that can generate place-based predictive models for serving the right content and contextual advertizing to the end user.

"Place-based prediction is the next frontier in monetizing geo-location services," said Tasso Roumeliotis, CEO of Locations Labs. "We are excited to unleash our mobile location solutions with CityGrid Media local content to create a whole new category of applications and monetization models for publishers and developers."

Using geo-location pattern information and collaborative filtering methodologies, Location Labs' can generate place-based predictive models with analytics to help developers and publishers better target key customers or prospects. This in turn will allow them to monetize their applications faster and serve ad content with a greater degree of relevance.

The combined solutions will be available to developers and publishers from Location Labs in the coming months. To sign up to be notified of the beta, or for more information on place-based prediction visit: http://location-labs.com/signUpForm.php and use the invite code: CITYGRID.

About Location Labs

Location Labs is the leader in Location-as-a-Service for mobile application developers. The company's location based services Platform helps developers leverage location information to help create intelligent location aware applications. The company's Platform supports both smart phones as well over 180MM other non- smart phones on the market today. Location Labs has strategic partnerships with AT&T, Sprint-Nextel, TMobile, Qualcomm, Intel, as well as a number of other global partners. Location Labs was formerly operating as WaveMarket, Inc. The company has raised $26MM in venture financing, from Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, British Telecom and Mitsui Ventures.

More information: http://www.location-labs.com

About CityGrid Media

CityGrid Media is an online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch, Insider Pages and Urbanspoon. CityGrid Media is an operating business of IAC (NASDAQ: IACI). For more information, visit www.citygridmedia.com

SOURCE Location Labs Inc.