CJ Affiliate Returns to Marketo to Strengthen Relationships Between Advertisers and Publishers

Affiliate marketing network expected to exponentially increase marketing and content output

Feb 25, 2016, 09:00 ET from Marketo, Inc.

SAN MATEO, Calif., Feb. 25, 2016 /PRNewswire/ -- CJ Affiliate by Conversant, the leading global affiliate marketing network, returned to Marketo, Inc. (NASDAQ: MKTO), to power its content distribution and strengthen relationships with advertisers and publishers. With Marketo, the company will be able to increase customer retention and drive revenue while arming its network with thought leadership that helps marketing managers do their jobs better.

CJ Affiliate by Conversant has the largest and most robust affiliate platform in the network, connecting advertisers, publishers, and consumers from around the world. In 2015, the company was acquired by Alliance Data Systems Corporation (NYSE: ADS), and moved from Marketo to a different marketing automation system. Though tasked with increasing the volume of content it was sharing with current and potential customers, the marketing team found that this new tool wasn't able to scale to the cadence and sophistication needed.

In switching back to Marketo, the team calculated that it will be at least seven times more productive owing to Marketo's ability to quickly deploy marketing campaigns and its overall product reliability. Beyond content, CJ Affiliate by Conversant also expects to run more programs focusing on customer acquisition, retention, and upsell, helping to build the company's revenue pipeline and more closely align marketing with sales.

"CJ Affiliate by Conversant is excited to return to Marketo to harness the power and reliability of its engagement marketing platform," said Rémy Frank, Marketing Director, CJ Affiliate by Conversant. "In addition to the marketing department, our sales teams are seeing the value in what we're able to accomplish with Marketo, from better leads to more effective onboarding."

About CJ Affiliate by Conversant CJ Affiliate by Conversant (formerly Commission Junction) is the leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. Our network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world's most recognized and specialized brands run their affiliate programs on CJ's platform. For more information, please visit www.cj.com.

About Marketo Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.

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SOURCE Marketo, Inc.