CJ Olive Young Gangnam Town Introduces Multilingual 'Personal Shopper' Service on a Trial Basis

USA - English

• Japan - Japanese
• APAC - English

• Customized and multilingual shopping service available at 'Olive Young Gangnam Town' until the end of March
• Service offered in four languages: Korean, English, Chinese, and Japanese… Specialized staff provide personalized K-beauty shopping assistance through close counseling
• Olive Young, "We aim to enhance shopping convenience for global customers, both online and offline, to further expand interest in K-beauty"

SEOUL, South Korea, March 3, 2025 /PRNewswire/ -- CJ Olive Young (hereafter referred to as Olive Young), the leading platform for K-beauty, is introducing a personalized and multilingual shopping service for global customers.

Olive Young announced on the 27th that 'Olive Young Gangnam Town,' its flagship store in Seoul's Gangnam area, (429 Gangnam-daero, Seocho-gu, Seoul, South Korea), will run the 'Olive Young Personal Shopper' service on a trial basis until March 31.

Situated in an area surrounded by numerous dermatology and plastic surgery clinics, Olive Young Gangnam Town is a mecca for beauty shopping, frequently visited by international customers. Due to detailed and frequent inquiries from foreign customers about product efficacy and functionality across categories ranging from skincare to makeup and wellness products, Olive Young introduced the 'Personal Shopper' service, aiming to provide direct and personalized assistance.

The 'Olive Young Personal Shopper' service features staff specialized in counseling who provide personalized and attentive K-beauty shopping assistance. It is offered in four languages: Korean, English, Japanese, and Chinese. Customers can book this service for free in advance through the travel and leisure platform, 'Klook'. During the 30-minute session, personal shoppers guide customers through key displays and pop-up sections within the store. They also recommend popular products in categories of interest identified through a pre-service survey, while providing tailored product suggestion and consultations based on the customer's skin type.

Customers who use the service will receive a 'Welcome Kit' containing samples of popular brand products in a pouch. Those who purchase products worth over 500,000 KRW will receive a VIP gift, while purchases exceeding 1,000,000 KRW are eligible for free hotel delivery. Olive Young plans to monitor customer feedback on the Personal Shopper service to evaluate the possibility of expanding it to other large stores frequently visited by global customers.

An Olive Young representative stated, "We hope that foreign tourists visiting Korea will be able to experience the power of K-beauty products through Olive Young. To achieve this, we are actively introducing various initiatives, including the free Personal Shopper service." The representative added, "As a leading K-beauty platform, we will continue to improve shopping convenience for global customers."

Since 2019, Olive Young has operated the 'Olive Young Global Mall,' an online platform that enables international customers across 150 countries to conveniently purchase K-beauty products.

SOURCE CJ Olive Young