Claire's Stores, Inc. Announces Appointment Of Dina Keenan As Chief Marketing Officer

CHICAGO, Feb. 8, 2013 /PRNewswire/ --  Claire's Stores, Inc., one of the world's leading specialty retailers of fashionable accessories and jewelry at affordable prices for young women, teens, tweens and girls, today announced the appointment of Dina Keenan as Global SVP/Chief Marketing Officer.

Ms. Keenan recently joined the Company, and is a proven marketing executive with over 20 years of global experience in marketing strategy, brand development, advertising and retail. Her unique cross-disciplinary background comprises both agency and client side experience including The Integer Group, Bath & Body Works, Elizabeth Arden Red Door Salons & Spas and Bozell Worldwide. The CMO position reports into Jim Fielding, CEO.

Jim Fielding, CEO of Claire's Store's Inc. commented, "We are very pleased to announce that Dina Keenan has joined Claire's as Global Chief Marketing Officer. Dina possesses a compelling combination of leadership skills and marketing acumen, both of which will play a critical role in helping us achieve our future growth objectives. She also truly understands the power of branding across multiple platforms and brings a fresh perspective to continuing our conversation with our Claire's and Icing friends.  I am thrilled to have her join the talented senior management team at Claire's."

Ms. Keenan added, "Claire's is a beloved brand with a very rich heritage among young girls and their Mom's across the globe. I look forward to taking Claire's into the next chapter of its long-standing history through best-in-class, authentic marketing strategies and creative brand building initiatives. I believe passionately in Claire's ability to inspire and connect with young girls and this will remain a top priority and foundational pillar for the brand. It is very exciting to have the opportunity to join a talented management team who also shares my enthusiasm." One of the initial focuses for Ms. Keenan will be to align her organization to support the global brand needs of Claire's and Icing.

Company Overview
Claire's Stores, Inc. is one of the world's leading specialty retailers of fashionable jewelry and accessories at affordable prices for young women, teens, tweens and girls ages 3 to 27.  The Company operates through its two store concepts: Claire's^® and Icing^®.  As of February 2, 2013, Claire's Stores, Inc. operated 3,085 stores in North America, Europe and China.  The Company also franchised or licensed 392 stores in Japan, the Middle East, Turkey, Greece, Guatemala, Malta, Ukraine, Mexico, India, Dominican Republic, El Salvador, Venezuela, Panama, Honduras and Indonesia. More information regarding Claire's Stores is available on the Company's corporate website at http://www.clairestores.com.

Forward-looking Statements
This press release contains "forward-looking statements" which represent the Company's expectations or beliefs with respect to future events. Statements that are not historical are considered forward-looking statements. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated. Those factors include, without limitation: changes in consumer preferences and consumer spending; competition; our level of indebtedness; general economic conditions; general political and social conditions such as war, political unrest and terrorism; natural disasters or severe weather events; currency fluctuations and exchange rate adjustments; uncertainties generally associated with the specialty retailing business, such as decreases in mall traffic due to high gasoline prices or other general economic conditions; disruptions in our supply of inventory; inability to increase same store sales; inability to renew, replace or enter into new store leases on favorable terms; increase in our cost of merchandise; significant increases in our merchandise markdowns; inability to grow our store base in Europe, China, or expand our international franchising operations; inability to design and implement new information systems or disruptions in adapting our information systems to allow for expansion into new geographic markets or grow our e-commerce sales; delays in anticipated store openings or renovations; uncertainty that definitive financial results may differ from preliminary financial results due to, among other things, final U.S. GAAP adjustments; results from any future asset impairment analysis; changes in applicable laws, rules and regulations, including changes in federal, state or local regulations governing the sale of our merchandise, particularly regulations relating to the content in our merchandise, general employment laws, including laws relating to overtime pay and employee benefits, health care laws, tax laws and import laws; product recalls; data or security breaches of confidential information; loss of key members of management; increases in the cost of labor; labor disputes; unwillingness of vendors and service providers to supply goods or services pursuant to historical customary credit arrangements; increases in the cost of borrowings; unavailability of additional debt or equity capital; and the impact of our substantial indebtedness on our operating income and our ability to grow. These and other applicable risks, cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements are included in the Company's filings with the SEC, specifically as described in the Company's Annual Report on Form 10-K for the fiscal year ended January 28, 2012 filed with the SEC on April 4, 2012. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.

Additional Information
Note: Other Claire's Stores, Inc. press releases, a corporate profile and the most recent Form 10-K and Form 10-Q reports are available on Claire's business website at: http://www.clairestores.com.

Contact Information
J. Per Brodin, Executive Vice President and Chief Financial Officer
Phone: (847) 765-1100, or E-mail, [email protected]

SOURCE Claire's Stores, Inc.