Clairol Professional Launches Permanent Vivid Hair Color For The Everyday Artist

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DIY ENTHUSIASTS

Clairol Professional, the trusted leader in hair color for over 80 years, is proud to debut its first vivid collection of hair color for the do-it-yourself artist at heart. Much like taking on a new project, the art of creating hair color at home allows the artist to use color as a fun, expressive reflection of her creativity. "The FLARE Me collection was designed for avid hair color lovers who are looking to seasonally change up their look," says Carole Protat, Wella North America Creative Director. "The wide spectrum of colors, ranging from red, green, blue and purple, are customizable to give customers the exact shade they desire."

CUSTOMIZABLE COLOR SPECTRUM

Clairol Professional FLARE Me is a permanent, vivid cream color that lasts up to five weeks. Its innovative True2Tone™ Technology allows color to penetrate the hair shaft to result in long-lasting results that stay true to color even after fading. The collection of seven shades is available in fun names and colors that range in intensity to create a subtle or transformational look. Customize your shade from bold and vivid to soft and pastel with the Clearly You Pastel Clear Mix-In and the choice of seven vivid shades:

Kiyah Wright, Clairol Professional Celebrity Color Ambassador, commented, "FLARE Me is a collection that can be used by those who are starting to test with pastel highlights or are daring to go a bright color."

WHERE TO PURCHASE

Clairol Professional FLARE Me is available exclusively at Sally Beauty beginning March 2017 and nationwide April 2017 for a suggested retail price of $5.99. For more information, visit www.clairolprofessional.com or call (800) 221-4900.

About Coty Inc.

Coty is one of the world's largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers' beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.  Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics.  Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd.  Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

For additional information about Coty Inc., please visit www.coty.com.

SOURCE Clairol Professional