Clariant enhances presence in West Coast Personal Care market
- New approach will expand direct-to-customer sales and incorporate a regional supply chain.
- Customers will receive direct access to Clariant's technologies and support as well as local warehousing.
- Brittney Strickland named account manager for West Coast market.
CHARLOTTE, N.C., Jan. 20, 2017 /PRNewswire/ -- Clariant, a world leader in specialty chemicals, is adapting its Personal Care business operating model in the United States West Coast to seamlessly bring its innovative ingredients to this fast-paced, entrepreneurial market. The company is expanding its direct-to-customer sales approach and is incorporating a regional supply chain to directly support this market.
This new model will provide the company's West Coast customers with direct access to all of Clariant's innovative technologies, regional technical and marketing support, and local warehousing for an optimized supply chain.
"Clariant is excited to expand our reach in the West Coast market. It is a market that captures the imaginative and inventive spirit of the Personal Care industry so well," said Edson Barros, Clariant Personal Care Business Manager. "Our formulation know-how, coupled with tools such as Beauty Forward®, bring real innovation and delight to our customers as they develop new trends and concepts in this important personal care market."
Strickland appointed to West Coast account manager
Brittney Strickland is Clariant's primary account manager serving the West Coast market. She comes to Clariant with more than 7 years' experience working in the Personal Care industry for both a leading global raw material supplier and distributor. During her tenure in the industry, she developed and implemented business strategies, developed new markets, and managed customer projects to deliver growth. Strickland received her B.S. degree from The Ohio State University and currently is working on an MBA degree at Syracuse University's Whitman School of Business. She is an active member of the Society of Cosmetic Chemists and Beauty Industry West.
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Clariant is a globally leading specialty chemicals company, based in Muttenz near Basel/Switzerland. On December 31, 2015, the company employed a total workforce of 17,213. In the financial year 2015, Clariant recorded sales of CHF 5.807 billion for its continuing businesses. The company reports in four business areas: Care Chemicals, Catalysis, Natural Resources, and Plastics & Coatings. Clariant's corporate strategy is based on five pillars: increase profitability, reposition portfolio, add value with sustainability, foster innovation and R&D, and intensify growth.
SOURCE Clariant
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