Clarivoy Unveils the Next Generation of Its Independent Attribution Platform, Featuring Claire, an AI Data Analyst Built for Automotive Retail
Rebuilt platform delivers instant AI answers, a live connection to ChatGPT, Claude and Gemini, and full customer journey visibility; general availability begins November 2, 2026
COLUMBUS, Ohio, Nov. 3, 2026 /PRNewswire/ -- Clarivoy, the automotive industry's independent attribution and customer intelligence platform, today launched the next generation of Clarivoy, a completely rebuilt platform designed to give dealers, dealer groups, agencies and OEM partners instant, independent answers about what is driving vehicle sales. All existing Clarivoy Multi-Touch Attribution customers have now been migrated to the new platform and have full access to its new capabilities.
"Dealerships are adopting AI tools to analyze marketing performance, but many of those tools come from companies that also sell advertising. Clarivoy does not sell media, so its attribution data is independent of any channel or vendor" Steve White, CEO and Founder of Clarivoy. "The new platform adds AI analysis on top of that independent data. Automotive retail is changing how it uses data, and attribution has to change with it," said Steve White, CEO and Founder of Clarivoy. "This launch is the foundation of where Clarivoy is headed. It makes us faster, easier to work with, and it positions us to lead as dealers rely more on AI to make marketing decisions."
At the center of the launch is Claire, an AI data analyst built directly into the Clarivoy platform. Dealers can start from the reports they already use, where Claire surfaces built-in prompts that pinpoint their highest- and lowest-ROI channels and vendors, flag unusual spend, and call out month-over-month swings. Or they can simply ask a question about channels, ROAS, lead vendors, paid search, marketplaces, TV and streaming, or cost per sale. Claire returns answers within seconds, with no queries to write or prompts to engineer. Claire is included with the new Clarivoy experience at no additional cost.
The new Clarivoy MCP Connector takes those answers outside the platform. It gives a dealer's own AI tools and agents, including ChatGPT, Claude and Gemini, a secure connection to their Clarivoy data, so a dealer can ask "which lead sources drove my used truck sales last month" in whatever tool they already have open and get the answer from Clarivoy, next to anything else they have connected. No exports, no uploads, no waiting for a report. A companion API gives dealer groups, agencies and OEM partners the same access for their own reporting and BI tools.
"We rebuilt Clarivoy around one idea: answers should come to you," said Yuriy Demidko, Chief Technology and Product Officer at Clarivoy. "Claire brings those answers to life inside the platform. Our MCP Connector and API put Clarivoy's independent sales attribution inside the AI tools and systems dealers already use, so the answer shows up where the work is happening."
The next generation of Clarivoy also introduces Customer Journey Replay, which shows every touchpoint leading to a sale in a single view, filtered by make, model or year, so dealers can see what marketing is working for the specific vehicles they need to sell. A new Search Terms Report reveals the search terms behind attributed vehicle sales rather than clicks or impressions. The platform has been fully optimized for mobile with no app required, and adds a redesigned interface, near-instant load times, automated report delivery and group reporting across every rooftop in one view.
Johnson Automotive was among a select group of dealers given early access to the new platform ahead of general availability. "The Customer Journey Replay Report is my all-time favorite to show to sales managers and remind them of how much shopping activity is often happening before we ever get a chance to engage with the shopper." said Erick Kirks, Marketing Director at Johnson Automotive. "Having them at my fingertips now is golden!"
"Our customers have always been our best source of ideas, and this release reflects what they told us they want next," said Molly Kristick, CXO and CMO at Clarivoy. "As their businesses evolve, we're evolving with them. This launch builds on what they already rely on Clarivoy for and gives them even more ways to put that data to work in the tools they already use."
Dealers, dealer groups and agencies can request a demo of the next generation of Clarivoy at https://www.clarivoy.com/next-gen.
About Clarivoy
Clarivoy is the automotive industry's independent attribution and customer intelligence platform, helping dealerships, dealer groups, agencies and OEM partners understand how marketing influences the customer journey and which investments drive vehicle sales. Because Clarivoy does not sell media, it provides unbiased measurement that helps automotive organizations invest with confidence. Learn more at clarivoy.com.
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Molly Kristick
Chief Marketing Officer
SOURCE Clarivoy
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