Clash of Kings's 2nd Round TV Campaigns were Launched Bigger, Better and More Globally Than the 1st

Nov 27, 2015, 06:30 ET from ELEX

NEW YORK, Nov. 27, 2015 /PRNewswire/ -- Following the first round of TV campaigns launched in April, this week, Clash of Kings has begun launching the second round all over the world, including the US, UK, Germany, Japan and other nations. The game is now among the top 5 and top 10 highest grossing games on Google Play and App Store in the United States, respectively.

ELEX is pouring big money into mobile marketing on television and celebrity endorsements to create wide interactions with the public worldwide and attract more new players for their multi-billion-dollar title Clash of Kings. The reason of it doing so is not because that it has a lot of money. It does, but the main reason it invests as much as it can in user acquisition is that it knows the lifetime value of its players and that the LTV is very high.

The first round was unbelievably effective. Clash of Kings has managed to gain quite a bit of popularity, not only because of its amazing graphics, revolutionary gameplay or some sort of localization and customization, but also thanks to some very effective television ads. The ads had been incredibly effective, garnering Clash of Kings the number 5 spot on the top grossing mobile games list after accumulating more than 70 millions players worldwide.

The success and popularity of Clash of Kings have actually made ELEX continue to mass-advertise the game this way. According to, a financial ad tracking firm, the first commercial in the 2nd round has been aired on the main American TVs, including ABC, CBS, CW, NBC, AMC, Comedy, Discovery, FXX, Spile, TBS, USA, DIRECTV, ESPN, Fox Sports, H2, History, NFL, NHL, Outdoor, etc.

Clash of Kings' players are all about building powerful empire, building castles and strengthening them, making good and different strategies to defend themselves from enemies and attacking and capturing enemy's territories. New players can now download Clash of Kings for free for Android here, or for iOS here.

Hyde Hao
Phone Number: +86-10-8280-0116

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