Classic of Denton Increases Call-Ups 14-16% by Using Social Media

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Apr 06, 2010, 08:15 ET

WASHINGTON, April 6 /PRNewswire/ -- Classic of Denton takes their slogan, "Relax and enjoy the difference, the Classic difference," very seriously. The Texas dealership has ventured away from a strictly mass media outreach strategy and has turned their focus to social media. Nicki Allen, Classic of Denton Internet Manager, has been an early adopter of utilizing social networks such as Facebook and Twitter. Allen said that "currently 14-16% of all incoming calls every month are coming from our numbers tracked through social media." Classic of Denton's social media initiatives focus on customer interaction and not solely selling or pushing product.

"People enjoy being able to get to know our company and how we really are different from others without feeling like they are being pressured into buying," Allen said. "Our non-sales approach has captured the attention of a lot of people that never would have known about us or thought to utilize any services we offer."

Allen, who turned to GOSO early this year, explained that GOSO has also helped her understand the value of a lifetime customer and what an important role social media plays.

"GOSO has helped us to understand how to capture the attention of the different communities and effectively build rapport, loyalty and trust within them," Allen said. "Anyone can price a car right, but we want our customers to see the value in becoming part of the Classic family for life, not just once."

By utilizing GOSO's platform, Classic of Denton can focus on their strategy while monitoring their reputation online and finding resourceful information.

"GOSO's reputation management tracking is phenomenal. I can see who is talking about us or our brands, what they are saying and their influence," Allen said. "Reputation is the most important thing in today's market. Our industry has spent decades trying to make consumers feel comfortable doing business and trusting us. Being able to see if someone was dissatisfied and have the opportunity to correct it and create a pleasant experience is invaluable."

About GOSO (http://www.goso.com)

GOSO, a social media and marketing suite designed specifically for automotive dealers, is a combination of unparalleled service, technology and an intuitive platform for broadcasting and sharing inventory across the Internet and all major social networks. GOSO is a solution that also integrates seamlessly with inventory, pulling data from trusted sources to generate rich, dynamic content that can be used to broadcast across the web, reaching out to millions of potential customers. It utilizes inventory data and provides comprehensive marketing and inventory support to enable dealers to engage directly with customers online. GOSO is a subsidiary of BOALT, an interactive agency based in Washington, D.C.