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Classified Cosmetics' Aero Minerale Brings Red Carpet Glamour to Walmart


News provided by

Classified Cosmetics

Aug 24, 2011, 12:57 ET

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NEW YORK, Aug. 24, 2011 /PRNewswire/ -- Camarillo, California based aerosol airbrush experts, Classified Cosmetics, and retail giant, Walmart, are bringing Red Carpet glam to Main Street's beauty aisles with innovative, multi-tasking aerobrush products.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/classified-cosmetics-aero-minerale-brings-red-carpet-glamour-to-walmart-128322858.html

Classified Cosmetics, inventors of Hollywood's favorite aerosol airbrush makeup, and pioneers of the aerobrush makeup category, have successfully launched Aero Minerale, a line of hydrating mineral makeup mists at select Walmarts across the country and on walmart.com. Aero Minerale brings Hollywood know-how mainstream and is quickly helping to establish Walmart as the premier airbrush makeup destination. The Aero Minerale line includes a 5-in-1-makeup primer that preps the brows, lids, lashes, face and lips with a quick 2-second spray. The need for extra product and extra steps is instantly eliminated.

But unlike other single purpose primers, Aero Minerale Hydrating Mineral Primer can do so much more. In addition to perfectly priming an entire face in seconds, Aero Minerale Hydrating Mineral Primer can also transform any powdered shadow into a dramatic, versatile cream.

Shake. Aim. Spray. Just spritz the aerobrush primer mist onto a palette or palm of the hand. Mix with a powdered shadow to create a smooth, creamy color and the sky's the limit for endless Hollywood-inspired looks.

Red Carpet glam has never been so accessible. No extra products needed. For strong, dramatic eyes like Eva Longoria, Aero Minerale Hydrating Mineral Primer can make any dark shadow perform like a liquid liner. After mixing the primer and shadow together, use a small, fine lining brush and start on the inner corner and extend a strong line along the lash line, extending out into a tail.

Quickly recreate Scarlett Johansson's stunning Red Carpet look with a glowing pop of color on the lids. Mix Aero Minerale Hydrating Mineral Primer with a vibrant shadow color and gently lay your newly mixed cream onto the center of the lid. Lightly blend until it melts into the base color.

Classified Cosmetics has a loyal celebrity following and is a staple for professional makeup artists on Hollywood television and movie sets, including the upcoming Twilight sequels for "Breaking Dawn" and Steven Spielberg's long-anticipated biopic, "Lincoln" now in production.

After launching in 2001 with its prestige brand, Classified Cosmetics immediately gained a cult following among savvy makeup mavens.  A-List celebrities and world-renowned industry makeup artists all became fans of the performance, results and unique application method.

The launch of Aero Minerale at Walmart and walmart.com combines the internationally patented aerosol airbrush technology that has made Classified Cosmetics famous with a unique, hydrating micro-mineral formula. The result is a widely accessible masstige brand with professional results and a "better way to love your minerals".

Aero Minerale is a hydrating micro-mineral makeup line infused with aloe plus additional moisturizing vitamins and botanicals. Lightweight, natural looking and longwearing, Aero Minerale doesn't accentuate fine lines or dry and irritate skin like a traditional mineral makeup.

Celebrity makeup artist and Classified Cosmetics Founder/CEO, Yolanda Halston, created her internationally patented aerosol airbrush makeup in 2001 after 5 years of self-funded research addressing the unique needs of post-cosmetic surgery skin. Her makeup launched the aerobrush category and changed the cosmetic industry. The introduction of Aero Minerale into Walmart stores brings the aerobrush expertise of luxury brand, Classified Cosmetics, into the mainstream.

For a list of Walmart locations carrying Aero Minerale Makeup Mist and additional product information, visit http://www.aerominerale.com.

Related Links

Aero Minerale

Aero Minerale at Walmart.com

SOURCE Classified Cosmetics

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