Clean & Care® Adds "Ready-to-Help" Fundraising Program to Its Charitable Giving Options, Helping Meet the Most Urgent Needs in Communities Across the Country

MADISON, Tenn., March 11, 2014 /PRNewswire/ -- Clean & Care Laundry Detergent (http://www.cleancaredetergent.com/) is adding a new wrinkle to its charitable giving initiative. The company has already made history by donating all retail profits from every sale to a charity of the buyer's choosing. Now, Clean & Care is enabling even more proactive ways to help those in sudden need with the creation of the Ready-to-Help (RTH) program.

RTH is designed to meet the unexpected, critical needs of individuals and organizations faced with calamity, such as natural disasters or significant health problems. Traditional non-profits sometimes find themselves stretched thin by extraordinary circumstances; similarly, it's difficult to rally broad support for tragedies that unfold at the local or personal level (medical bills, etc).

Donations through RTH are sent directly and entirely to designated, approved donation sites. When the particular need is satisfied and the site taken down, Clean & Care will remove the relevant link from its donations page.

The Billy Block Family Fund provided the inspiration for the RTH program, as well as being the first such organization listed on the donations page. A fixture on the Nashville music scene, Billy Block (http://www.billyblock.com/) has spent the last 17 years hosting and producing The Billy Block Show. Billy has been a strong supporter of up-and-coming musicians. Today, many of the industry's top talents owe him a debt of gratitude.

When news recently broke that Billy had been diagnosed with stage 4 cancer, it sent shock waves through the community. His family and friends, along with the extended family of professional musicians, have since come together to raise money for his treatment. Upon learning of this grassroots fundraising effort, Clean & Care quickly innovated a way for consumers to discover and contribute to the Billy Block Family Fund and similar urgent causes. This serves to leverage money from the purchase of an everyday item, like laundry detergent, for the benefit of a charitable cause.

Participating in the RTH program works exactly the same as donations to the list of non-profits listed on Clean & Care's website. At checkout, buyers simply select the RTH program that appeals to them.

Beyond the philanthropic dimension, Clean & Care continues to deliver a product that appeals to conscientious shoppers. The detergent has no artificial dyes or fragrances and is certified hypoallergenic.  It also is 100% biodegradable and made with DFE (designed-for-environment) ingredients. In cross-comparison tests, Clean & Care performed as well or better than major label detergents in fighting the toughest stains. And the cost is comparable to national brands. A consumer simply orders and it is delivered right to their door (with no shipping charge).

Besway Home Products, the maker of Clean & Care Laundry Detergent, believes that ethical business practices are just as important as providing people with the best possible products for their home. Clean & Care is currently sold online: www.cleancaredetergent.com

If you are interested in becoming a participant in the Ready-to-Help program, please contact us at http://www.cleancaredetergent.com/contact-us/

About Besway Home Products

Besway Home Products provides high quality laundry detergent throughout the United States to the consumer market. For nearly 40 years Besway has been manufacturing specialized cleaners as a part of our quality product line.

Our company goes the extra step to be ISO certified, to ensure that our customers can count on Besway's product quality.

In addition, our company donates retail profits from each purchase of Clean & Care Laundry Detergent to charities of your choice, not only bettering your home but the lives of others.

Contact:

Amanda Taylor
Besway Systems, Inc.
615-865-8310
Email

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SOURCE Besway Home Products