CLEAN & CLEAR(R) Skincare Unveils the New Finishes Collection to Help Teens Get Prom-Beautiful from Start to Finish and Kicks-Off a Designer Dress Competition with Gen Art at a Los Angeles Fashion Celebration

NEW YORK, March 16 /PRNewswire/ -- CLEAN & CLEAR® Skincare, the teen skincare expert, announced today a partnership with Gen Art, the leading arts and entertainment organization dedicated to showcasing emerging talent, to give up-and-coming designers the chance to create the ultimate prom dress for one lucky teen.  At the Gen Art Fashion Alumni Celebration on March, 16, 2010 a glamorous guest list, which includes the likes of Rami Kashou and Geren Ford will be some of the first to experience CLEAN & CLEAR® Finishes via a custom "Skincare Station," where they will receive a personalized skincare consultation and a gift bag filled with CLEAN & CLEAR® Finishes.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100316/NY70511 )

The CLEAN & CLEAR® Brand knows that teens not only want clear skin, but also a beautiful finish; a flawless complexion that shows off their skin's natural beauty.  The new CLEAN & CLEAR® Finishes line is designed to give teens the perfect finish to their daily skincare regimen.  Designed specifically for young skin, the gentle, oil-free line of cleansers and a pore perfecting moisturizer is infused with skin-perfecting minerals to give your face the perfect finish, bringing out skin's natural beauty.

"Fashion and clear skin go hand-in-hand, each gives young women the confidence to look and feel beautiful at their prom or any other milestone moment," says Rick Ely, of CLEAN & CLEAR® Skincare.  "We are thrilled to partner with the Gen Art organization to further assist in supporting emerging talent and to help reach our goal of instilling confidence and friendship among teens today."

Stemming from the fact that CLEAN & CLEAR® Skincare understands that teens want to look and feel their best especially at key moments in their life, such as prom, aspiring designers are challenged to enter the competition.  The winning designer will not only receive $5,000 courtesy of CLEAN & CLEAR® Skincare to produce their winning design but will also have the honor of making one lucky teen beautiful for what is sure to be one of the most memorable nights of her life…her very own prom party.  

Designer Competition – The Start of Becoming Prom Beautiful

Beginning now designers who think they have what it takes to create the ultimate prom dress can log on to discover.genart.org, to upload an image showcasing their vision.  All teens who visit discover.genart.org, which will also serve as a social networking community, will have the opportunity to weigh-in on their favorite entries and become "best friends" with the designers.  A panel of judges, which will include members from Gen Art, CLEAN & CLEAR® Skincare and Seventeen magazine, will review the top user and expert picks and choose a winner based on originality, style, relevance and overall creation.  The winning prom dress will be put into production and will be showcased in June at a grand finale press event in New York.

Consumer Competition – The Finish to Becoming Prom Beautiful

As part of CLEAN & CLEAR® Skincare's efforts to make teens prom beautiful, which starts with fashion and finishes with clear skin, teens are encouraged to visit Seventeen.com/StartToFinish to enter the nationwide sweepstakes for the chance to win the dress from the designer competition.  The winning teen will also have the opportunity to show off her new dress at her very own prom party, which will take place in her hometown with 50 friends.  To complete the experience, teens will be given CLEAN & CLEAR® Skincare prize packages, which includes the new Finishes Collection.

All contest entries are due by 4/9/2010. Please visit discover.genart.org for official rules and details.

About CLEAN & CLEAR® Skincare

The CLEAN & CLEAR® Brand, one of the brands of Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc., has a strong and successful heritage in answering the skin care needs of young women. The line includes more than forty products to help maintain clean, noticeably clear, beautiful skin, and complement the lifestyles of young women. CLEAN & CLEAR® Skincare is committed to understanding its consumers and delivering solutions to meet their needs with the most innovative skincare technology. A global skincare brand, CLEAN & CLEAR® Skincare is currently available in 41 countries such as Australia, Brazil, China and Poland. For more information about the CLEAN & CLEAR® Brand and its product offerings visit www.cleanandclear.com.

About Gen Art

Gen Art is the leading organization dedicated to showcasing emerging talent in the United States. Through 100 annual events, and its an online platform, in the past 15 years, Gen Art has helped launch the careers of hundreds of emerging fashion designers, filmmakers, musicians and visual artists. In the fashion arena it has debuted many of today's rising stars including Zac Posen, Rebecca Taylor, Vena Cava, Phillip Lim, Peter Som, Rafe and Geren Ford. It launched its Discovery Platform in 2009 which provides an environment for both on-line design competitions and an interactive fashion community. For more information, visit www.genart.org.

SOURCE CLEAN & CLEAR(R) Skincare