Clean Beauty Collective Inc. Celebrates Its 15 Year Anniversary
REIMAGINES ITS ORIGINAL FRAGRANCE COLLECTION
NEW YORK, Feb. 19, 2019 /PRNewswire/ -- A pioneer in the "clean beauty" movement, Clean Beauty Collective Inc., formerly Fusion Brands America Inc, is celebrating their 15-year anniversary with a refocused vision of simplicity, transparency, eco-consciousness and social responsibility. In 2003, the first CLEAN® fragrance introduced a unique and iconic scent profile with a simple, linear fragrance structure and was the first to incorporate eco-conscious packaging. Now, the Company is introducing an entirely new look and feel to the original design and is renaming the collection, CLEAN CLASSIC™ to distinguish it from the rest of the Company's CLEAN® fragrance collections. The new design features modern colors and introduces easy to understand symbols; vegan, non-toxic, gluten free, cruelty free, phthalate free and eco-conscious. In addition to the new look, the Company is re-launching their first scent. The inaugural fragrance inspired by a bar of soap has been renamed, The Original. While maintaining the signature, the reimagined scent is a more modern interpretation opening with a compelling brightness that layers over a floral bouquet and dries down to a creamy musk.
Clean Beauty Defined
Clean Beauty Collective's™ unique selling proposition is that its products are simple, trusted, and conscious. The products are simple by offering only the essentials and nothing more. They provide peace-of-mind with packaging and formulas that are trusted to be non-toxic and free of unwanted chemicals. The Company is conscious of the planet and the global community. It looks to partner with companies that use green manufacturing practices, supply eco-conscious packaging, and use responsibly sourced ingredients that are vegan and give back to local farmers around the world.
The Collective
The Collective is a team of beauty industry professionals dedicated to bringing to life the new Company mission and values. They are united in their goal to deliver prestige beauty products with the Collective's core values of teamwork, passion, trust, transparency and responsibility.
The Future
Clean Beauty Collective's™ current product offering includes the prestige fragrance pillars—CLEAN CLASSIC™ and CLEAN RESERVE® with multiple collections under each pillar. Luxurious home products are being planned with an estimated roll out in the fall of 2019 and the company is working on expanding into other beauty categories with products that are also simple, trusted and conscious, embracing the values of its namesake.
"The CLEAN CLASSIC™ pillar is the backbone of our portfolio. It was time to upgrade and modernize the look in order to tell our story better. These changes align our core business with the simple, trusted, conscious values of Clean Beauty Collective," says Greg Black, President. "As pioneers of the clean beauty movement, the new design allows us to showcase our heritage and 15 years of experience in this space."
About Clean Beauty Collective Inc.
Clean Beauty Collective Inc., is a boutique beauty company with an iconic portfolio of brands, including the CLEAN CLASSIC™ and CLEAN RESERVE® pillars, each with multiple collections. Established in Ottawa, Canada in 2003 and in NYC since 2009, Clean Beauty Collective Inc.'s mission is to create and manufacture products for mindful consumers seeking not only quality in their beauty products, but also peace-of-mind that their products are simple, trusted and conscious. The existing collections are produced with partners that use green manufacturing practices, supply eco-conscious packaging, and use responsibly-sourced ingredients that give back to farmers and their communities. Clean Beauty Collective Inc.'s products are sold in over 30 countries world-wide.
For more information about Clean Beauty Collective Inc., please visit CleanBeauty.com.
SOURCE Clean Beauty Collective Inc.
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