Clean Power Concepts Launches 'Spirit of Health' Natural Consumer Products Brand

Dec 22, 2010, 16:46 ET from Clean Power Concepts Inc.

REGINA, Saskatchewan, Dec. 22, 2010 /PRNewswire/ -- Clean Power Concepts Inc. ('Clean Power' or the 'Company') (OTC Bulletin Board: CPOW), announced today it has created the 'Spirit of Health' brand under which it will launch a new line of natural consumer products.

"The creation of the 'Spirit of Health' brand is another step in our diversification into consumer driven environmentally friendly health products," said CEO Michael Shenher. "The 'Spirit of Health' brand will include a line of natural health supplements made from essential camelina oil, which is an extremely high source of omega 3, omega 6 and vitamin E, in quantities rivaling salmon oil."

Initially, the line will consist of three products: camelina oil capsules, gourmet cooking oil, and a skin care health and beauty formulation aimed to be a remedy for several skin maladies. Plans are also underway to expand the product base into flax, canola and hemp oil based essential oil products.

Shenher closed by saying, "Clean Power sees this natural product brand as being highly attractive to Asian markets which are major consumers of traditional medicine products and fits well into our medium and long-term marketing plans."

About Camelina

Camelina contains high levels of omega 3, omega 6 and vitamin E and is generally viewed to be superior to flax oil and many fish oils, and does not have the risk of mercury contamination. The Camelina Sativa plant, sometimes called "Gold of Pleasure", is also known as "False Flax", or "Wild Flax". Camelina is a very rich source of Polyunsaturated Fatty Acids (PUFA's) and this property makes it an excellent choice for nutraceutical use. Additionally, its high EFA (essential fatty acid) and linoleic acid content is known to have good effects on skin, and is believed to act as an anti-age and emollient agent which can improve skin elasticity and suppleness.

About Clean Power Concepts Inc.

Clean Power Concepts Inc. was incorporated in Nevada on October 17, 2005 and trades on the OTC-BB under the symbol CPOW. To implement expansion of our business in the environmentally friendly green energy industry we acquired 95.1% of General Bio Energy Inc. based on a share exchange concluded on April 29, 2010. General Bio was incorporated in Saskatchewan, Canada on February 14, 2006 and operates a fully integrated commercial oilseed crushing, bio-diesel refinery, and environmental lubricants manufacturing and bottling, and nutraceutical and food processing plant in Regina, Saskatchewan. The current plant has a crush capacity of 19.7 million liters of crushed oil annually. Its biodiesel fuel processor can produce up to 20 million liters of biofuel and biofuel additives and the crushing system can produce nearly 32.8 thousand metric tonnes of meal and protein related products for agricultural and aquaculture feedstock annually. The plant is capable of specialty and toll crushing a wide variety of oil seeds. General Bio's primary brand is 'MOPO Environmental Lubricants' and other key trade names include: 'General Bio Health' and 'Spirit of Health', under which General Bio manufactures, distributes, and retails essential oils, camelina, canola, flax, and hemp, in various formats including capsules, gourmet cooking oils, and skin care formulations.

CAUTIONARY STATEMENT ON FORWARD-LOOKING INFORMATION

Safe Harbour Statement under the Private Securities Litigation Reform Act of 1995

Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements." All statements, other than statements of historical fact, are forward-looking statements. The words 'believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. In this press release the expression: "Clean Power sees this natural product brand as being highly attractive to Asian markets which are major consumers of traditional medicine products and fits well into our medium and long-term marketing plans," is a forward- looking statement. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain cost adjustments and/or delays beyond the company's control with respect to bio energy manufacturing operations, changes in the worldwide price of agricultural commodities, crude oil, and/or certain other commodities; regulatory, legislative, political or economic developments in the jurisdictions in which the Company carries on business; operating or technical difficulties in connection with bio energy manufacturing operations or development activities; employee relations; transportation logistics; and the unpredictability of risks involved in the newly developing bio energy industry. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

SOURCE Clean Power Concepts Inc.



RELATED LINKS

http://www.cleanpowerconcepts.com