SAN DIEGO, March 6, 2013 /PRNewswire/ -- Clearpoint Agency, Inc., an award-winning public relations and marketing communications firm, announced Account Executive Rachel Hutman will present at the International Public Relations Research Conference (IPRRC) in Miami on March 8th at 8:30 a.m. Hutman will co-present with Dr. David Dozier, Ph.D. Hutman's paper, "Explicating the Concept of Interactivity in the Context of Public Relations Theory," examines how social media has changed the public relations (PR) landscape and how organizations must change how they communicate and interact with desired publics and niche leaders.
The research discusses new demands placed on PR professionals, including the need for frequent content development, increased pressure from organizations to increase engagement, greater public access to organizations via mediated platforms, and haphazard use of word of mouth. It concludes that PR practitioners are working longer hours to provide immediate, personalized service to a more active, participatory audience, and that social media provides publics the vehicle to communicate with organizations, resulting in greater accessibility and level of sociability. Consequently, the push for interactivity has created more job opportunities for PR practitioners.
"We are extremely proud of Rachel's research and know the audience will find her and Dr. Dozier's theories about the interaction between social media and PR insightful and instructional," said Bonnie Shaw, Clearpoint president.
Hutman obtained her master's degree in communication and media studies from San Diego State University and leads social media strategy for a number of Clearpoint Agency's clients.
Clearpoint Agency specializes in PR and marketing communications across multiple industries, and has won 15 PRSA Bernays awards for its work for clients, including social media. Clearpoint Agency develops goal-oriented, communications and social media strategies that increase brand recognition and build credibility.
About Clearpoint Agency
For more than a decade, Clearpoint Agency has developed winning PR and marketing communications programs for B2B and B2C clients in technology, consumer products, financial and professional services, green tech, manufacturing and biotech industries. From strategy and content development to media relations and social media, the experts at Clearpoint have the experience to generate buzz for your brand and creatively communicate your message to target audiences.
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SOURCE Clearpoint Agency, Inc.