SAN FRANCISCO, Feb. 7, 2017 /PRNewswire/ -- CleverTap, the leading platform for behavioral analytics and user engagement, announced today the expansion of its leadership team with the appointment of Almitra Karnik as Head of Marketing & Global Growth. Almitra will oversee growth across CleverTap's global markets, actively managing brand strategy, digital, content and partner marketing along with public and analyst relations efforts.
Almitra is a prominent member of the Silicon Valley startup community, having led product marketing at Twilio, and most recently building out Splunk's global brand recognition. She brings experience in cross-market growth development, having also served as marketing manager for Fortune 500 companies like Cisco Systems and EMC Corporation.
"We are at a very exciting phase in the CleverTap journey, with the potential for massive growth in the upcoming year," said Sunil Thomas, CEO of CleverTap. "The app economy is extremely competitive today. With our rapid engineering innovations, we're positioned to become the go-to solution for mobile app engagement and analytics. We're thrilled to have Almitra on board to lead our global marketing efforts."
"I strongly believe user analytics and customer engagement should be the cornerstone of every user lifecycle strategy," added Almitra Karnik. "The CleverTap platform recognizes this market need and gives customers the best of both worlds as a single cohesive solution. I'm really excited to be onboard and look forward to driving our global growth strategy."
CleverTap plans to continue to expand globally, building off of its existing client presence in North and South America, Asia and Europe. With Almitra at the helm of its marketing efforts, the company is poised to continue its winning streak in 2017 and beyond.
CleverTap provides a comprehensive behavioral analytics and user engagement suite that enables brands to identify, target, engage, measure and monetize users across mobile and the web. CleverTap's unique approach, which consolidates analytics and engagement on a single platform, along with industry-first features such as live-user segments, is a powerful solution for businesses who want to design and implement real-time, personalized and impactful strategies for rapid business growth.
Since launching in 2013, CleverTap has helped more than 3,500 customers, including leading brands such as McDonald's, Star, Sony, DC Comics, DealsPlus, and BookMyShow to better serve their customers. The company is based in Silicon Valley and is backed by Sequoia Capital and Accel Partners. To learn more about CleverTap visit clevertap.com or follow on Facebook and Twitter.