DALLAS, Dec. 9, 2010 /PRNewswire/ -- Click Here, Inc., the digital division of Dallas-based The Richards Group, today released its 2011 Digital Trends Report, a collection of digital insights and forecasts for 2011. Accessible at www.clickhere.com/trends, the second annual report is concepted and produced by a cross-disciplinary group of contributors from Click Here.
The 2011 report spotlights the rise and relevancy of significant industry developments, including micro user-generated content, mobile, HTML5, social shopping and Kinect. The 10 perspectives the report examines are:
- Anytime, Anyplace – Digital Is Everywhere in 2011 by Jill Krumsick
- Is Social Media Killing the Brand Website? by Pete Lerma
- HTML5 vs. Flash by Randy Bradshaw
- Micro UGC: The Emerging Power of the Status Update by Brian Kress
- Mobile Advertising by Cheryl Huckabay
- More Than Fun & Games by Brian Linder
- The Constant Evolution of Search Engine Marketing by David Wright and Derek Louden
- The Future of Shopping Is Social by Colin Hogan and Lori Wittig
- The Rise of the Demand-Side Platform by Cort Gorman and Steven Quach
- The Year of the Mobile Website by John Keehler
"Building off the success of last year's report, we're pleased to reveal the 2011 trends to our clients, fellow marketers and anyone interested in the digital future," said James Hering, director of client engagement for Click Here. "We publish this report to share our findings with like-minded organizations, and to assist clients with establishing their digital efforts."
"Our insights on mobile and micro user-generated content should be of particular interest to the industry," said John Keehler, digital strategy principal at Click Here. "Micro UGC is transforming the way consumers endorse and support brands. Our content on mobile expounds on the hard fact that everything is headed in the mobile direction."
Established in 1995, Click Here is a veteran in digital marketing. As the digital division of The Richards Group, Click Here builds brands online using a mix of strategy, marketing and technology. The agency's services include developing and deploying digital strategies, digital advertising campaigns, search engine marketing and social media initiatives. With more than 100 employees, Click Here works with such notable clients as Amstel Light, Chick-fil-A, The Home Depot, Fruit of the Loom, GameStop and The Salvation Army. Total billings for the agency were $151 million in 2009.
SOURCE Click Here, Inc.