CONSHOHOCKEN, Pa., April 11, 2011 /PRNewswire/ -- ClickEquations today released Text Ad Zoom, the intelligent way to optimize the text ads in a paid search campaign. Text Ad Zoom allows users to see inside text ad performance and quickly make changes to paid search ads based on statistically significant data.
Writing profitable paid search ads is an art. Optimizing paid search ads, however, is a science that requires disciplined testing and statistical analysis. Many paid search advertisers are intimidated by the complex math required to analyze text ad performance properly. As result, campaigns are typically changed based on hunches and assumptions - which often means unproductive ads are allowed to run and potentially profitable ads are paused prematurely.
With Text Ad Zoom in ClickEquations, paid search managers have one-click access to accurate statistical analysis of the performance of their current text ads. The most profitable ads are highlighted and the comparative performance of each alternative ad is clearly displayed along with confidence ratings on the statistical significance of the reported results. This makes it easy to make smart decisions about which ads to keep and which ads to stop running. Text Ad Zoom is fully integrated into ClickEquations' intelligent paid search platform.
In addition to Text Ad Zoom, this new ClickEquations release includes the new Profit-Per-Impression metric which enables managers to optimize for true profit, not just click-through rate or conversions.
"Optimizing text ad copy is an effort that can deliver huge improvements to almost any paid search campaign," said Craig Danuloff, President of ClickEquations. "But the math and statistics necessary to make great decisions has been hidden from search marketers. With Text Ad Zoom, intelligent statistical analysis is always just a click away. When combined with our new Profit-Per-Impression metric, the Text Ad Zoom feature gives advertisers a far better view into the performance history of their ads and simplifies the process of driving up sales and driving down costs."
ClickEquations introduced Text Ad Zoom as part of its April 2011 release, which also includes new metrics and enhanced bidding functionality.
ClickEquations is the first intelligent pay-per-click software for large advertisers and agencies. ClickEquations offers complete 3-engine management, bidding, and reporting plus intelligent extras that make life easier.
- Adviser highlights the most important things to do with a set of best practices algorithms.
- Keyword Zoom provides the first 360-degree view inside of keyword performance on a single screen.
- Segments help you focus with 1-click filters, which show the critical slices of your campaigns.
- Analyst, our Excel Plug-In, enables 1-button update of custom dashboards and actionable reports.
- Manager dramatically simplifies optimization with features including bid automation, bulk editing, and powerful analytics.