ClickTurn Ad Builder, Powered by Widgetbox, Enables DIY Rich Media 2.0 Internet Ads

PALM DESERT, Calif., March 22 /PRNewswire/ -- ClickTurn™, the leader in rich media 2.0, the next generation of Internet rich media advertising, today announced the release of ClickTurn Ad Builder™, a DIY solution for easy Internet rich media ads. ClickTurn Ad Builder is powered by Widgetbox™, the world's largest resource for Internet widgets.  Announced at the DEMO Spring 2010 conference, ClickTurn Ad Builder is for advertisers and web publishers looking for an easy, cost-effective way to build, flight and measure Internet rich media ads that take full advantage of real time web assets like Twitter streams, blog postings and YouTube videos.

ClickTurn makes it easy to add a companion mobile site, built in HTML, for iPhone and other smart phones, serving as a sister unit to the display ad. This means that advertisers are able to easily expand the impact and reach of their creative to the mobile footprint, taking advantage of the rapid growth of Internet-enabled smart phones.  

"While Widgetbox has been uniquely successful as a consumer-facing widget resource, we found advertisers and brand managers need a professional-grade solution for easy creation of standard rich media ad units. ClickTurn provides that complete package with a very intuitive DIY interface so it's easy to build, flight and measure, and then reiterate, the ad units. With ClickTurn we've found a way to serve the sweet spot of the $7.4 billion dollar Internet display ad market," said Will Price, president and CEO of Widgetbox. "With the companion mobile feature, ClickTurn Ads essentially follow consumers wherever they might be."

"Today every advertiser on the planet is looking for a way to capture the real time web and repackage it in display ad units. This is the big wave of the moment because it builds conversation right into the ad itself. ClickTurn has found a very easy solution to what can be a messy and complicated design challenge. We need to turn these ads around fast without losing creativity and ClickTurn lets us do that," said Marc Ruxin, executive vice president and chief innovation officer, Universal McCann, Inc.

"As a web publisher our advertisers are increasingly looking for ways to build brand engagement directly into the ad unit. Advertisers want campaigns that can be deployed quickly and that include rich media dynamic content in order to minimize ad fatigue and maximize engagement rates. ClickTurn is one of the easy, effective ways to create highly engaging rich media ad units and companion mobile sites," said Matthew Yorke, president, Strategic Marketing Services, IDG Communications.

ClickTurn Ad Builder: DIY for Internet Rich Media 2.0 Display Ads

With ClickTurn Ad Builder advertisers and web publishers get:

• DIY Ad Builder: lower creative costs, no code required, faster time to traffic, easy to get started, professional design output.
• Designed Templates: easily get started with professionally designed templates from ClickTurn, or users may use their own designs.
• Click-to-Add Social Content: leverage existing real-time web assets to engage users and add conversation directly into the ad unit.
• Live Editing: edit mid-campaign anytime, anyplace through a totally online service.
• Content Reliability: built-in caching ensures that even if content sources are down, the ad's content will still appear
• Advanced, Integrated Metrics: integrate with existing ad servers, including DART, to track clicks, engagement, and other metrics.
• Widgetbox Platform Scalability:  ensures scalability and performance with ability to handle campaigns with large amounts of impressions across the globe.

Availability and Pricing

ClickTurn Ad Builder and standard pricing is available immediately at www.clickturn.com. Custom solutions are available upon request.

About ClickTurn Ad Builder

The ClickTurn Ad Builder leads Rich Media 2.0 by delivering the power of the real-time web while reducing the cost and complexity associated with traditional rich media. In minutes, brands can easily create and flight customized content ads that leverage their conversational marketing (Twitter, YouTube, RSS) and appeal to users, resulting in 6-8x increases in click-through and engagement rates.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

ClickTurn, ClickTurn Ad Builder and Widgetbox are trademarks of Widgetbox, Inc.

All other trademarks are property of their respective owners.

SOURCE ClickTurn