Clinch Appoints Former McDonald's CMO Tariq Hassan to Board of Advisors

Hassan's Appointment Highlights Clinch's AI-Driven Mission to Unify Creative and Media as CMOs Accelerate AI Adoption

NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Clinch, the Agentic AI platform for omnichannel campaign orchestration, today announced the appointment of Tariq Hassan, former Chief Marketing and Customer Experience Officer of McDonald's, to its global Advisory Board.

Hassan, one of the industry's most recognized marketing leaders, brings more than two decades of global marketing, communications, and brand leadership experience to Clinch. Most recently, he led all marketing efforts at McDonald's USA, including digital, media, CRM, brand content and engagement, and consumer insights. Prior to McDonald's, Hassan held senior roles at HP, Omnicom Group, Bank of America, and Petco, where he repositioned the company as a lifestyle pet brand and helped lead its successful IPO in 2021. He has been recognized with the Adweek Brand Genius Award for his imaginative approach to brand transformation and named an Adweek DEI Champion for his commitment to building diverse and inclusive teams.

"Tariq's unique perspective as a Fortune 500 CMO is helping to accelerate Clinch's growth and response to heightened demand," said Oz Etzioni, CEO and Co-founder at Clinch. "Global marketers are under immense pressure to deliver measurable results faster, while embracing the transformative potential of AI. Tariq's experience navigating these challenges at scale will be invaluable as we expand Clinch's Agentic AI platform to meet the real-world needs of modern brands."

Hassan's appointment underscores Clinch's commitment to empowering brands and agencies with unified creative and media solutions that deliver measurable impact. His deep understanding of brand building, consumer insights, and digital transformation will help Clinch continue raising the bar on campaign efficiency, personalization, and organizational value. By aligning with global marketing leaders like Hassan, Clinch is reinforcing its position at the forefront of the AI-driven transformation of advertising, helping brands orchestrate the complexity of omnichannel activations in one unified platform, to unlock new levels of efficiency and impact.

Hassan's appointment also reflects broader industry shifts, as CMOs look to AI-powered platforms to understand creative performance connected to media strategies. In a recent Boston Consulting Group survey, 71% of CMOs said they plan to invest at least $10 million annually in generative AI over the next three years — a sign that AI is moving from the pilot phase to the center of omnichannel strategy. According to a recent McKinsey report, 78% of respondents said their organizations use AI in at least one business function, with marketing ranking among the top areas of adoption.

"I'm thrilled to join Clinch's Advisory Board at such a pivotal time for the industry," said Hassan. "Marketers everywhere are searching for more connected, insight-driven solutions that unify creative and media. Clinch's Flight Control platform, and Agentic AI vision speak directly to that need, and I look forward to helping guide the company as it continues its exponential growth and redefining what's possible in advertising."

To learn more about Clinch and its Agentic AI platform for omnichannel advertising, visit www.clinch.co

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SOURCE Clinch