Cloud-Based Event Planning Design Tool Set to Preview at BizBash Ideafest Lets Venues, Event Planners, Vendors and Event Hosts Communicate Seamlessly

Oct 24, 2012, 10:00 ET from

NEW YORK, Oct. 24, 2012 /PRNewswire/ -- What's the one thing that weddings, charity galas, fashion shows and industry conferences all have in common? Answer: The chance for a mismanaged seating chart to ruin the entire event. Previewing today at BizBash's Ideafest in New York City, is the new and completely free collaborative tool that connects venues, event planners, vendors and event hosts in the cloud so everyone can work together from one centralized and secure website -- no downloads required. Built by event industry veterans to be simple, intuitive and fun, launch partners include famed venues and planners including The Plaza Hotel, Mandarin Oriental, The Pierre, Pier Sixty, Harriette Rose Katz of Gourmet Advisory Services, State of the Art, Marcia Selden Catering and Foremost Caters.

"Currently, the events ecosystem relies on archaic and inefficient methods (paper and pencil, boards, printed floor plans or basic software tools like Excel and email) to manage the flow of an entire event -- a practice that wastes approximately $5 billion a year in manpower and operations costs," states Arthur Backal, Chairman, "But now that a cloud based technology such as exists, all parties involved can easily create, access and make instant changes to complex seating charts all through the simple technology of this tool."

The core of's unique usage includes creating and viewing venue maps, managing floor plans, table layouts, building guest lists, seating arrangements and the operational setup of an event. Venues can program in the specs for their own space using the services tools and then add various features like table and chair sizes, spacing specifications, placement and more. Event hosts can let their venue and event manager know they are using so they can join in, share their event, and help work out the floor plan, potential layouts, color coding and much more.

Optimized for desktop, laptop and all iOS and Android tablets, everyone involved in planning the event has access to the service from anywhere, at anytime enabling them to make time-sensitive decisions based on the most current information, eliminating unnecessary errors and time-consuming mistakes. Guest lists can be created in minutes as the tool allows hosts to import guests from social networks and email accounts. Countless phone calls, faxes and emails between friends and family can also be avoided through a share function that enables hosts to provide them access in seconds. The seamless experience is furthered for event hosts, such as a bride who can link guests lists from her engagement party, bridal shower or bachelorette party to aid in planning for the main event.

"The significant cost savings and increased efficiency was so compelling, that based on the first demonstration of the tool, we signed on," said James Munz, Associate Director of Catering, Mandarin Oriental, New York, the premier hotel and event space. "An event is all about the glamour, best food and best music so it's great that we no longer have to give our customers a piece of paper for the layout but can offer them a state-of-the-art solution that will save an incredible amount of time, money and eliminate a lot of stress." was designed by seasoned developers and several event industry veterans with more than 50 years of combined experience between them: CEO and co-founder Sandy Hammer has 20 years in marketing and business development in addition to having managed her own corporate events business, conferenceART, for over a decade; Chief of Product and Co-founder Daniel Anisman is a serial entrepreneur and software engineer who developed a number of successful, user-friendly applications including the precursor to, Neetal a product currently used in Israel; Chairman Arthur Backal, CEO of Backal Hospitality Group, has worked with many of the leading hotels in the world and managed famous event spaces including Mandarin Oriental, Apella, The Pierre, The St. Regis and The Cipriani Group; Co-founders and Partners NYYF EVENTS a leading national events company working with corporate and private clients of all sizes to produce some of the biggest and most memorable events in the industry.

About is an easy-to-use cloud-based event planning tool for venues, event planners, vendors and event hosts to seamlessly collaborate on the creation, updating and implementation of floor plans, seating charts and guests lists. For more information about AllSeated, visit:

Contact: Rachel Konik 212-776-1790