NEW YORK, Dec. 29, 2014 /PRNewswire/ -- The cloud provides an ability to integrate communication platform with other enterprise applications i.e. unified communication and collaboration. This integration helps enterprises empower their workforce with crucial information needed to serve customers in a timely and personalized manner. The flexibility of communication platform services can easily be adjusted to meet the requirements of the enterprises by managing the whole system. There are lots of small vendors who are using their technical expertise in developing applications and deploying those applications on the cloud platform which a user can access in a "pay-per-use" type of a model.
Cloud communication platform market is growing rapidly because of the Virtual private branch exchange, emergence of web real time communication, increasing adoption of brings your own device and consumerization of IT. Cloud built communication platform requires less maintenance and management from IT, allowing resources to be reallocated to other projects in the business. Cloud communication platform solution providers offer some of the most competitive and functionally rich solutions from third party vendors, which are seamlessly integrated into their cloud based platform. Due to this level of integration, solution providers also look after the third party applications. As a result, end users are realizing the benefits of leading functionality and reduced upfront and maintenance costs.
Organizations concern is around perceived loss of control and a general preference to own the equipment. After outsourcing contact center to a cloud provider, there's a potential loss of functionality. Information security and privacy concerns about how and where the data is stored deters uptake in certain verticals such as banking and federal government departments. Organizations should look at the movement and location of their media traffic and data. Media traffic must be encrypted and data or recordings stored should be in an encrypted format.
In terms of regions, North America (NA) is the largest cloud communication platform market, as North America is one of the largest regions which have a huge penetration rate for cloud communication platform market. The Asia-Pacific (APAC), Latin America (LA), and Middle East and Africa (MEA) are the emerging regions in the overall cloud communication platform market.
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