Clozd announces expanded platform and AI interviewer to power the future of qualitative research

LEHI, Utah, Sept. 9, 2025 /PRNewswire/ -- Clozd, the category leader in win-loss analysis, today announced two major innovations: the launch of its evolved Clozd Platform—built to deliver rich qualitative feedback across the customer journey—and the debut of the Clozd AI Interviewer, a tool shaped by more than 50,000 interviews that combines the depth of human research with the scale modern teams demand.

Trusted by leaders including Microsoft, Toast, Gong, and Blue Cross Blue Shield, Clozd is redefining how go-to-market, product, and customer success teams capture and act on voice-of-customer insights.

"Clozd has become the world's leading platform for win-loss analysis by transforming rich, conversational buyer feedback into actionable insights," said Andrew Peterson, Clozd co-founder and co-CEO. "Our customers know that no survey or dashboard compares to the depth of understanding that comes from real buyer conversations. That's why they're asking us to expand Clozd beyond purchase decisions—to power qualitative research workflows across the entire customer journey, so they can understand their customers more deeply at every critical moment."

A unified platform for continuous customer insights

The evolved Clozd Platform now supports any type of rich qualitative feedback—including win-loss analysis, post-implementation feedback, customer experience check-ins, and renewal-stage interviews—helping organizations capture richer insights across the customer journey.

Key new capabilities include:

• Built for your business: Easily customize labels and workflows so programs match your company's terminology and processes.
  
  
• Launch when it matters most: Run interviews at any stage—onboarding, renewal, or anywhere in between—with an updated system.
  
  
• See the full customer journey: Manage multiple programs in one workspace—and get complete visibility across accounts.

Beyond these core use cases, Clozd customers can run virtually any type of qualitative research—from product feedback to market validation—all in one platform.

Meet Clozd's AI Interviewer: Human-quality insights, now at scale

Embedded in Clozd's Flex Interview product, the AI Interviewer behaves like a trained human researcher—probing for depth, listening for nuance, and adapting in real time.

"For years, teams have had to choose between a handful of deep interviews or a higher number of broad, shallow surveys. The AI Interviewer eliminates that choice," said Spencer Dent, Clozd co-CEO and co-founder. "It feels like talking to a seasoned researcher—only now there's no limit to how many conversations you can have."

Designed as an intelligent extension of the user's team, Clozd's AI Interviewer:

• Responds dynamically to what participants say
  
  
• Explores with relevant, unscripted follow-ups
  
  
• Adapts questioning to context
  
  
• Available in all Flex Interview programs—with no additional license or fee

Shaped by more than 50,000 live interviews, Clozd's AI Interviewer captures the instincts and professionalism of expert qualitative researchers while enabling organizations to hear from more voices, more often.

Customers are already expanding what's possible

Clozd customers are already using the platform to collect rich qualitative feedback across the customer journey—well beyond traditional win-loss analysis. These programs include mid-POC buyer feedback, strategic temperature checks, new market validation, and renewal insights.

With the evolved Clozd Platform and new AI Interviewer, teams can now scale these initiatives with greater depth, speed, and confidence.

"These aren't just interviews—they're opportunities to intervene earlier, adapt faster, and win more often," Peterson said. "We're not just making rich customer feedback more accessible—we're setting a new standard for how it's captured and put to work."

To experience the new Clozd Platform and AI Interviewer, click here.

About Clozd

Clozd is the leading qualitative research platform for enterprise use cases like win-loss analysis, onboarding feedback, mid-cycle check-ins, and churn prevention, offering world-class technology with unmatched expertise to deliver insights that drive action. Clozd has conducted more than 50,000 customer interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. For more information, visit www.clozd.com.

CONTACT:
Danielle Talbot
[email protected]

SOURCE Clozd