CM4 Creates Sophisticated Gaming Products as 1st True Upgrade From Standard Controllers & Accessories

CM4 blurs the line between gaming and contemporary lifestyle by pushing aside the idea that video games are only meant for kids.

Jan 19, 2010, 00:01 ET from CM4

LOS ANGELES, Jan. 19 /PRNewswire/ -- Premium experience brand CM4 made their first product unveiling, last week, as part of the 2010 CES conference in Las Vegas, NV.  CM4 makes their debut in the gaming industry by designing premium products that enhance the user experience. With a mission to expand and evolve the devices that consumers use to organize, communicate, and entertain, they believe in actually using the products they design, and have extremely high expectations of what they own and use as both designers and consumers. CM4 offers high quality, distinct design, and superior functionality as an alternative to cheap products that are merchandised and marketed at the consumer, rather than designed for them.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100119/LA39074)

CM4's first line of products is the Catalyst line, a soft case platform for controllers and portables. These products offer protection combined with style to enhance and add confidence to game play. Along with their seductive design, Catalyst covers are made from carefully chosen materials that improve comfort and grip, while seamlessly integrating into contemporary lifestyles. Catalyst covers are available for Wii Remote with MotionPlus and Nintendo Pocket Case for Nintendo DSi, while Catalyst Slim Covers are offered for Nintendo DSi and Sony PSPgo.

With a strong focus on design, function, innovation, and quality, each product in the Catalyst line offers consumers a true upgrade from the standard platform of controllers and accessories. Catalyst covers for Wii with MotionPlus have a concealed back zipper for easy battery removal, among their other features. The Catalyst Pocket Case for Nintendo DS has a built in hidden pocket that accommodates two game cartridges and one extra stylus without hindering game play. Finally, the Catalyst Slim Covers for Nintendo DSi and Sony PSPgo are sleek fabric-wrapped aluminum covers that make consoles playable within the cover and compliment on-the-go lifestyles.

In 2010, CM4 will launch a line of premium controllers that will change the paradigm of current cheap plastic offerings from third party brands. Inspired by the refinement and sophistication of luxury and performance auto interiors, these devices are the control surfaces - the cockpit for an elevated gaming experience.

SOURCE CM4



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