cMEcompete® Launches Groundbreaking Online Platform on July 4th Addressing Obesity Epidemic and Inspiring Healthy Communities

ATLANTA, July 2, 2013 /PRNewswire/ -- Obesity is the 5th leading "risk factor" for mortality in the world. Further, $190 billion is spent every year on obesity related illnesses.  To combat these alarming statistics, Atlanta entrepreneur Dan Popovic is launching an innovative new platform to inspire healthy communities by providing a unique concept that connects participants, event organizers and corporate sponsors.

cMEcompete® is a social platform for endurance events where participants discover like-minded communities, enroll, track accomplishments and get rewarded.  The reward system is based on the concept of "gamification," the use of techniques to leverage people's natural desires for competition, achievement, status and self-expression.

"Our solution to the obesity epidemic is threefold.  First, cMEcompete® creates higher levels of engagement and participation.  We connect organizations and individuals with events and communities. And, we reward active lifestyles and accomplishments," says cMEcompete® Founder and Blogger Dan Popovic. "In doing so, we inspire healthy communities and provide event organizers and corporate sponsors with opportunities to engage with a growing number of like-minded individuals. Sponsors also significantly increase their brand awareness." 

"The deployment of cMEcompete assists the regional council to grow and inspire our members in their efforts toward healthy lifestyles and celebrating journeys as they reach toward their full potential," says Richard Anton, chair of USA Triathlon, Southeast Region.

Significant interest from many leading brands such as USA Triathlon - SE Region, Breakthrough Endurance, Georgia Municipal Association GMA and Tennessee Municipal league has presented expanding opportunities.

"It's a great way to combine physical health and economic health," says Lamar Norton, GMA Executive Director.  "Many of our cities have already established healthy living initiatives and this is a way to bring them together in a fun, rewarding way."

cMEcompete® is supported by Neubehaviors Corporation health-behavior analytics through application of Neubehaviors' Patterns of Adapting to Health (PATH Type®) model.  Findings will support cMEcompete® efforts to match participants with optimal events and participant retention.

The cMEcompete® team is based in Atlanta and brings together an outstanding combination of business minds and health-oriented professionals.  www.cmecompete.com

SOURCE cMEcompete