NEW YORK, June 7, 2017 /PRNewswire/ -- Who What Wear, the leading online destination for 100% shoppable fashion content, is taking its content and commerce strategy one step further with a dangerously easy shopping experience: SHOP/WHO WHAT WEAR. The shopping app offers consumers immediate access to top retailers, with products curated from Who What Wear's proprietary whitelist catalog. SHOP/WHO WHAT WEAR revolutionizes the mobile shopping experience with a universal shopping cart, auto-added discount codes, and expedited shipping.
"Who What Wear has an audience of more than 14 million who come to us for trend roundups, celebrity style inspiration, and market guides," says Katherine Power, co-founder and CEO of CMG (the parent company of Who What Wear). "SHOP/WHO WHAT WEAR is the perfect complement to our editorial content because it completes the natural progression from seeking fashion inspiration to making a purchase in an easy and curated way."
SHOP/WHO WHAT WEAR's editorial point of view has attracted brands like Gucci, Target, and Reformation, which have never previously participated in a third-party shopping app. Other powerhouse brands on the app include Moda Operandi, Barneys New York, Neiman Marcus, and Urban Outfitters, among others.
Many of these brands began working with Who What Wear and CMG 11 years ago in a commerce capacity, and this deep partnership commitment has allowed for a seamless transition to an in-app purchasing model while maintaining affiliate links on site.
True to Who What Wear's DNA, the app will offer high and low price points to appeal to millennial and Gen Z consumers, as well as expertly edited outfit inspiration for all sizes.
"Our editorial point of view is trusted by our audience, who feels confident buying when they know their purchase is Who What Wear–approved," says Hillary Kerr, co-founder of CMG. "With SHOP/WHO WHAT WEAR, we have created the dream shopping scenario: You can shop multiple retailers with a single shopping cart and never need to remember another discount code again."
With 30 retailers and one easy checkout, SHOP/WHO WHAT WEAR is available to download now on iOS.
Recently named to Fast Company's list of the World's Most Innovative Companies in 2017, CMG is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, THE/THIRTY, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG's two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively at Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
SOURCE Who What Wear