SAN FRANCISCO, Dec. 13, 2016 /PRNewswire/ -- Marketing analytics and advisory firm CMO Labs announced a strategic partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. This partnership enables marketers to leverage CMO Labs' expertise in analytics and insights combined with the identity resolution capabilities of LiveRamp IdentityLink to maximize the effectiveness of people-based marketing campaigns.
CMO Labs is a San Francisco-based group of analysts, strategists, and designers that directly services clients and partnering agencies. Together, with LiveRamp, the two solutions give marketers essential insight into campaign effectiveness by channel, content, and demographic—all using data that LiveRamp connects at the individual-level. With CMO Labs' custom dashboards, Extract, Transform, Load (ETL) capabilities, and LiveRamp IdentityLink for identity resolution, marketers can precisely measure and refine audience targeting, and develop insights that inform subsequent media planning efforts.
"Marketers get tremendous value with LiveRamp's ability to resolve their customers' data at the individual level across marketing and sales channels, and we're delighted to be in a position to help brands further extend this value," said Zachary Van Doren, CEO of CMO Labs."
Travis May, LiveRamp President and GM, added, "CMO Labs has built analytics dashboards and a custom ETL system designed specifically to ingest data processed by LiveRamp IdentityLink. The benefit for marketers is a clearer, more nuanced understanding of the complete customer journey."
About CMO Labs
Based in San Francisco, CMO Labs is a team of strategists, data analysts, data visualization designers, data engineers, and systems architects - servicing direct clients and agency partners. For more information, visit http://cmolabs.io/
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
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SOURCE CMO Labs