CNBC's Power Lunch Features Neurotechnology Start-up truBrain
Company Discusses Early Traction and Equity Offering on CircleUp
SANTA MONICA, Calif., Feb. 25, 2015 /PRNewswire/ -- truBrain, creator of the world's first nootropic drink, is featured in this week's Power Pitch segment of CNBC's Power Lunch, viewable at cnbc.com/id/102454724, to discuss the company's traction and growth strategy, as well as their recent equity offering through the crowd funding site CircleUp.
The segment highlights truBrain's success in developing novel products that are validated by neurotechnology, while also discussing its decision to join CircleUp to raise $500,000 to jumpstart massive user acquisition and invest in new product development.
The company's flagship product, think drinks, was designed by neuroscientists to provide direct support for focus instead of caffeine-induced alertness. When people have less than ideal sleep and a lot of work to do, they usually opt for energy drinks and coffee. These options help people stay alert, but from truBrain's research, they have found that it's not being alert that helps people be more productive and efficient--it's clear, balanced focus. This has led the company to gaining a loyal following with stellar member satisfaction and support. They have consistently posted a 25% growth in member base month over month throughout the company's lifespan and they are already shipping to over 50 countries worldwide. The company is now making inroads to new growth opportunities such as corporate office buying programs, B2B partnerships, and retail distribution.
The company's lead neuroscientists, PhDs Dr. Andrew Hill and Dr. Aida Attar, develop and bring to market nutrient-based products that support peak performance of healthy individuals. These products lie in the space in between food and pharma--functional beverages with active nootropics. Nootropics are a rare and impressive category of ingredients that show huge potential in cognitive enhancement. This company is leveraging real science, has a product-market fit, and is just in need of seed capital to explode.
Connecting accredited investors with consumer brands, CircleUp supports companies looking to raise equity for product line expansions, new hires and overall business growth.
For more information and to view the campaign, visit https://circleup.com/c/truBrain
About truBrain
truBrain is an online food tech brand leveraging neurotechnology to disrupt the $40B energy drink market by creating products that directly support focus instead of caffeine-induced alertness. truBrain was co-founded by UCLA-trained PhD neuroscientists who practice neurofeedback and study preclinical compound development for dementia (Alzheimer's and ALS). truBrain donates a portion of proceeds to the Brain Research Institute at UCLA.
For more information and to view the current collection, please visit www.trubrain.com. Follow and interact with truBrain on twitter (@trubrain).
Contact info:
Bill MacKay
Chief Marketing officer
603 801 9875
SOURCE truBrain
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