CNW provides news release distribution and media monitoring services within a seamless end-to-end communications platform

TORONTO, July 27 /PRNewswire/ - CNW (Canada Newswire) has announced the integration of MediaVantage, its online communications management and media monitoring service, with the Access CNW client portal, the online editing and distribution management platform.

See the social media release here: http://smr.newswire.ca/en/cnw/cnw-provides-news-release-distribution-and-media-monitoring

This integration represents a first for CNW and the newswire industry. CNW clients will be the first to benefit from the convenience of an end-to-end communications management solution.

"This solution enables a communications team to work collaboratively to create content; target and engage the appropriate audience - both traditional and web-based; distribute news; monitor and report results; and, evaluate the success of their efforts, all within a secure and convenient web environment," said Carolyn McGill-Davidson, President and CEO of CNW Group. "We know our clients will be excited by the new functionality that is now available."

The seamless integration of these two online systems is an early benefit of CNW's April 2010 acquisition of dna13, the technology powerhouse behind the MediaVantage platform.

MediaVantage is a powerful search engine that monitors all forms of traditional, online and social media, and relates results from those sources back to the issues, themes or campaigns being tracked by the client. Subscribers benefit from the ease and efficiency of a collaborative work space that provides tools that support the communications process, including easy-to-use measurement features and easy-to-share reports providing useable business intelligence and insight.

About CNW Group

CNW (Canada Newswire), connects organizations to relevant news and information consumers across the country and around the world. CNW is committed to providing integrated, intelligent communications and disclosure services that help clients work more efficiently and meet their objectives. In addition to newswire distribution, CNW offers webcast, video, photography, social media releases, translation, regulatory filing services and MediaVantage, a web-based solution offering real-time media monitoring, communications workflow solutions and campaign measurement capability.

Established in 1960, CNW is celebrating its 50th year as an industry leader. www.newswire.ca

SOURCE Canada NewsWire Ltd.