Co-Chair Announced for 4th Annual Forum for Payers on Personalized Medicine -- Dr. Bryan Loy, Physician Lead, Cancer; Vice President, Market Medical Officer, Humana

BOSTON, Jan. 27, 2012 /PRNewswire/ -- CBI announced today that Bryan Loy, Physician Lead, Cancer; Vice President, Market Medical Officer, Humana, will Co-Chair the 4th Annual Forum for Payers on Personalized Medicine, March 12-13, 2012 in Washington, D.C.

Dr. Bryan Loy's Opening Chair address will explore how recent advancements in personalized medicine are motivating health plans to reevaluate healthcare coverage in light of genomic testing. He will provide an executive perspective on how balancing patient outcomes against cost-effectiveness continues to be the main challenge health plans face as they examine the landscape of personalized medicine. After setting the stage for the conference, leading experts discuss updates on genomic medicine and regulatory oversight, coding/billing and reimbursement challenges to become cost effective and improving patient outcomes through personalized medicine.

Bryan Loy, MD, MBA, serves as physician lead for Humana's cancer initiatives. He also serves as Vice President and Market Medical Officer for Humana Kentucky. Dr. Loy is University of Louisville residency and fellowship trained and board certified in Anatomic and Clinical pathology as well as Hematology. Dr. Loy has served in clinical practice as well as industry roles. He has extensive experience in administrative roles including medical directorship for a third party administrator, medical director for a Medicare Part A and B contractor and in his current roles for Humana, a commercial and Medicare health plan. In his many roles, his objectives remain to provide members with support across the wellness and health care delivery continuums and to provide clinical consultation for commercial clients and other stakeholders desiring long-term solutions that improve the consumer health care experience. 

To register or request a brochure please call 800-817-8601 or visit: http://www.cbinet.com/personalizedmedicine  

About CBI:

A subsidiary of Advanstar Communications, CBI Research, Inc. offers Pharmaceutical and Healthcare conferences that serve senior executives and government officials by providing a unique platform for highly focused content and ideal networking opportunities with senior policy and decision makers. CBI events provide you with concrete, real-life examples that you can begin to apply at your organization immediately for significant impact on costs and revenue. For more information, please visit http://www.cbinet.com.

Contact:

Matthew Lewis
339.298.2263

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SOURCE CBI